Alex Becker, Author at ADOTAT

CEOs of Ads4Dough, MediaTrust, COPEAC & RevenueStreet take on SPAM, Gurus and Teenage Affiliates

2010-11-19

When I look around the affiliate industry, all I see if one fluff interview after another from the Gurus of the industry. Frankly, I am sure how many interviews I can read that start with “CEO of this company is amazing, innovative and he has a great hairdo to boot.” So, I decided to try something new – which was ask some honest questions of four different CEOs of affiliate networks and see what they’d answer independently. What came out was a very interesting comparison between four different companies. I’ll let you do the analysis.

COPEAC’s Daddy Gets a Make-Over

2011-07-112010-11-19

If you are like me, and been around the block a few times and beat up by at least a dozen affiliates in the industry, you know the name COPEAC and Intermark Media. Today, Intermark Media announced that they were going to change their name to IMM Interactive after 11 years of being Intermark Media. … Read more

Ideas to Improve 7Search Campaigns

2010-11-01

From the 7Search Team In the fast paced world of Pay Per Click (PPC) advertising, second tier ad networks are often treated with an almost “Rodney Dangerfield” level of respect (“I tell ya when I was a kid, all I knew was rejection. My yo-yo, it never came back!”). It’s not uncommon to hear complaints … Read more

ClickBooth Explains Parties

2010-05-19

ADOTAS – How do you explain the mystique of ad:tech? What makes it such a remarkable event for digital marketers: the breakout sessions? The evocative panels? The intense networking? Or… Is it because the parties freakin’ rule? ClickBooth’s parties have become such the thing of digital marketing legend that when a rumor floated claiming the … Read more

Leadership Summit Interviews

2010-04-19

The following interviews were conducted as a run up to the Offervault Performance Marketing Leadership Summit. They were hosted by Jim Lillig, The Director of Business Development of Offervault.com. The Leadership Summit brought together the top leaders in the Performance marketing Industry to discuss the issues that are vital for the industry to survive in … Read more

How to Get Started in Affiliate Marketing

2011-07-272009-01-13

There are many reasons, but here are three reasons I would start market affiliate programs: 1. you don’t need to create your own products, 2. you don’t have to deal with customer service very often, and 3. you can create a business on just about any topic you want, including a hobbies. Affiliate programs generate … Read more