Dentsu Aegis Network has recently announced that they are acquiring M8. The specifics of the arrangement haven’t been announced yet. M8 is a digital marketing and business performance agency based in Miami. The company is primarily focused on Hispanic markets, and has been growing since their founding in 2001.
M8 will be added to Dentsu Aegis Network’s iProspect group, which is their global brands focused on digital. M8 will be rebranded as ‘M8, an iProspect Company.”
Claudia Colaferro, the CEO of Dentsu Aegis Network Latin America said, “For Dentsu Aegis Network, adding M8 to the iProspect family vastly expands our performance marketing capabilities and expert talent to reach multicultural audiences in the US, as well as Latin America.”
The founder and CEO of M8, John Santiago, said, “Joining Dentsu Aegis Network and iProspect ultimately adds tremendous value to our clients and team, allowing us to stay nimble and creative, maintaining our entrepreneurial spirit while adding scale, expertise, and a global footprint.”
This is the latest acquisition performed by Dentsu Aegis Network. They have been growing over the past several years through the buying of successful marketing companies. They are pushing to be more and more competitive in the North America market, and this purchase will help them move forward with that goal.