Brands have slowly been trying to adopt Instagram as a platform to promote their products. Instagram has already proven that it can promote selfies of about anyone, and with their range of filters even make the most photogenically challanged person look like a supermodel. Restaurants have gone gonzo with food porn photos, and celebrity chefs often make it their go-to place to share almost every single dish they make, including videos of them in the process. It seems only naturally that a restaurant would use it to promote themselves. While not everyone would qualify McDonald’s fare as food, it seems a good place to maybe promote their products in a good light, filter them right, present them in a way that might make them more appetizing than normal.
In a bizarre twist however, McDonalds did a paid promotion this week that featured perhaps the ugliest hamburgers they’ve ever made. I’m pretty sure no one expects anything spectacular from the chain that admits that it mass produces the cheapest meat possible, ground up and then extruded from mechanical anuses. Still, it seems like a good idea to at least present their own products in a positive light and perhaps make sure the photos they use are at least appetizing.
Instead they produced this photo, and promoted it all over Instagram:
Let’s make this clear in no uncertain terms. This neither looks Thick, Nor any way whatsoever Juicy. In fact, it looks like hamburgers, after being made, perhaps got up, developed a meth habit and then came back for the photoshoot.
At least for the sake of advertising, maybe they should be using a filter, and perhaps arranging the burgers so they don’t look like they are marching into some sort of weird burger military. I’m not saying put makeup on the burgers, or have them holding a phone for a selfie — but do something that at least presents your products in a positive light. Maybe steal a hamburger from Burger King and photograph it.