In what appears to be another sign of desperation to increase revenue, Twitter is introducing a new ad program option for businesses. This subscription type system would allow businesses to pay $99 per month to have their Tweets promoted automatically. Businesses that sign up would continue to Tweet as normal, and Twitter’s system will select … Read more
Trump has “yuge” following on Twitter, and perhaps the most outspoken government official ever in the history of the United States. Adding that he’s also the President of the United States, his following is sincerely important to everyone. Millions of fans, detractors and just people interested in him use his twitter to listen to his … Read more
In an effort to turn the struggling company around, Twitter has brought one of the co-founders back to the team. Biz Stone will be rejoining Twitter in an attempt to ‘guide the company culture’ and hopefully attract new users and advertisers. He will not be taking over anybody’s job, but rather the company created a … Read more
Companies update their privacy policies all the time, and in most cases, it isn’t really even worth reading about. With Twitter’s latest changes, however, there are some important adjustments that marketers should be aware of. The key adjustment is that they will be holding on to data gathered from off-Twitter sources for 30 days now, … Read more
Twitter’s ad revenue has been struggling over the past year, and they are apparently looking for new ways to bring in some cash. According to a survey that they recently released, they may be looking at offering a premium version of their TweetDeck service, which is currently completely free and ad-free. If they decide that … Read more
A new report from eMarketer is predicting strong growth in the digital ad market for the US. We can expect to see 15.9% growth throughout this year, which will bring the total ad spend to $83 billion. Most of that growth will be generated by the major ad network such as Facebook and Google. Facebook … Read more
Ok, so it is unlikely that Twitter will actually ban Trump’s account, or the POTUS account (as much as some people might hope for it), but they did confirm that they will be cracking down on abusive tweets. They have attempted to do this in the past, with some limited success, but it seems that … Read more
Skilled recently published a comprehensive infographic that goes over a wide range of information about social media. It includes fun facts, historical information, marketing data, and much more. Anyone who uses social media for marketing (and who doesn’t?) should really take a few minutes to look it over. Even if you’re a social media expert, … Read more
With the most recent buyout talks seeing to fall through, Twitter is left on their own (at least for the moment) and it is not looking good. They have just announced that they are laying off 9% of their workforce (350 employees) in order to streamline the way the company runs. This large round of … Read more
Really Bad news, viral-video stars: Twitter just announced in a blog post that it’s shutting down the Vine mobile app within the next few months. The company also announced today, in what’s unlikely to be a coincidence, that it will be laying off 9% of its workforce as it continues to struggle to be profitable. … Read more
Rumors of Google purchasing Twitter have been floating around for years, but there is new evidence that it might actually happen this time. Everyone knows that Twitter has been performing poorly in the stock market, and other areas, recently. It is also well-known that Twitter is very open to the idea of a buyout, with … Read more
Anyone with a lot of Twitter followers knows that at least some of them aren’t really humans. Bots have long been a problem on Twitter, and that isn’t ever likely to change. According to a new study by eZanga, however, it seems that the presidential candidate’s Twitter accounts are especially susceptible to being followed by … Read more
Twitter has finally implemented the change that stops counting the characters in the links for images and other websites in Tweets. This was announced several months ago, but now that it is implemented, many marketers are noticing something interesting. The change doesn’t apply to advertisements. If you want to post a sponsored Tweet with a … Read more
Video creators are about to get a new potential revenue stream. Twitter is going to give video content creators the ability to get paid for the revenue they generate for the company. This is something that YouTube and Facebook already do, so Twitter is a little late to the party. To try to attract top … Read more
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