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Marketing Madness

New Subscription Based Ad Options from Twitter Run $99/Mo

In what appears to be another sign of desperation to increase revenue, Twitter is introducing a new ad program option for businesses. This subscription...
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Marketing Madness

SnapChat Now Popular with All Demographics

Even just a year ago when people thought SnapChat, they associated it with younger audiences of high school and college students. Like many technologies...
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Marketing Madness

LinkedIn Launches New Content Focused Desktop Design

LinkedIn has been one of the leading social networks in the world for years, and the dominate one for working professionals. Since the site...
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Marketing Madness

Selena Gomez Instagram Posts are Worth $550,000 Each?

Most A-List celebrities are racking in millions of dollars per year for their TV shows, movies, music or other events, so they aren’t struggling...
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Marketing Madness

Social Influencer Marketing Moving to Performance Based Compensation

Using major social influencers such as ‘YouTube stars’ and others has been a popular alternative to traditional digital marketing over the past couple years. ...
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Marketing Madness

Facebook Mobile Ad Revenue Jumps by 76% in 3 months!

It’s that time of year again where the major tech companies are releasing their Q1 results.  While marketers can largely ignore much of the...
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Marketing Madness

(Video) Twitter Self Serve Going Real Slow

Despite all the hoopla about Twitter's new self-serving platform, it seems that they are having serious trouble getting people to sign up for it....
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Marketing Madness

Social Media CPA Services Offered by CPX Interactive

ADOTAS - Digital advertising company CPX Interactive has rolled out a new suite of social media ad strategies, as the company announced late yesterday....
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DOOHPesach Lattin - 0

Retail’s Cold War: The Screen That Froze the Supermarket Aisles

In the ever-changing realm of marketing and consumer packaged goods (CPG), one thing stands clear: adaptability is...
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A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit

Here me out: I know why ad fraud is so pervasive, and how to stop it. 
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AdtechPesach Lattin - 0

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of...
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ARCHIVE

AdTech’s Secret Sauce: It’s Not All About the Code

Adtech Pesach Lattin - 0
If you're anything like me, it's all too tempting to get caught...
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Fortnite In-Game Advertising. How does it Work?

Marketing Madness Pesach Lattin - 0
In-game advertising has become a powerful tool for brands to reach a...
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The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

Adtech Pesach Lattin - 0
In the tumultuous world of business, where the unexpected often becomes the...
Read more

Must Read

AdTech’s Secret Sauce: It’s Not All About the Code

Adtech Pesach Lattin - 0
If you're anything like me, it's all too tempting to get caught...
Read more

Are you Confused about ChatGPT and Marketing?

Artificial Intelligence Adotat Staff - 0
In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound...
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The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

Adtech Pesach Lattin - 0
In the tumultuous world of business, where the unexpected often becomes the...
Read more

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