Tag: social

New Subscription Based Ad Options from Twitter Run $99/Mo

In what appears to be another sign of desperation to increase revenue, Twitter is introducing a new ad program option for businesses. This subscription type system would allow businesses to pay $99...

SnapChat Now Popular with All Demographics

Even just a year ago when people thought SnapChat, they associated it with younger audiences of high school and college students. Like many technologies popularized by the youth and then adopted by...

LinkedIn Launches New Content Focused Desktop Design

LinkedIn has been one of the leading social networks in the world for years, and the dominate one for working professionals. Since the site launched, however, there has been very little real...

Selena Gomez Instagram Posts are Worth $550,000 Each?

Most A-List celebrities are racking in millions of dollars per year for their TV shows, movies, music or other events, so they aren’t struggling for cash in most cases.  Most of them,...

Social Influencer Marketing Moving to Performance Based Compensation

Using major social influencers such as ‘YouTube stars’ and others has been a popular alternative to traditional digital marketing over the past couple years.  Up until fairly recently, however, brands were stuck...

Facebook Mobile Ad Revenue Jumps by 76% in 3 months!

It’s that time of year again where the major tech companies are releasing their Q1 results.  While marketers can largely ignore much of the information out there, you will find some important...

(Video) Twitter Self Serve Going Real Slow

Despite all the hoopla about Twitter's new self-serving platform, it seems that they are having serious trouble getting people to sign up for it. Even through it's been a month, they still...

Social Media CPA Services Offered by CPX Interactive

ADOTAS - Digital advertising company CPX Interactive has rolled out a new suite of social media ad strategies, as the company announced late yesterday. It’s not an entirely new set of services,...
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Inside Warner Brothers Discovery’s Global Townhall

Warner Bros. Discovery held a company-wide town hall on Wednesday, with CEO David Zaslav and his top creative deputies discussing the state...

Inside Twitter’s Child Pornography Problem

Social media platforms have been under increasing scrutiny in recent months for their failure to police content effectively. The latest example comes...

The Journalism Competition and Protection Act – A Boon for CMOs?

A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out...