Due to the rise of programmatic advertising, whereby marketers use automated tools to place ads on thousands of websites, companies aren’t always aware of the articles or videos their name and logo are appearing beside. According to a recent study from The CMO Council, however, this could be causing a lot of damage to many … Read more
According to Dun and Bradstreet’s research, $22 Billion or more is what is expected to be spent on programmatic advertising in 2016, with it forecasted to increase to $27 billion the following year. The research points out an interesting fact that B2B marketers aren’t going full steam and fully embracing programmatic, even though 65% of … Read more
Interactive marketing technology company React2Media and ad pepper media USA, known for its semantic-based targeting and RTB technologies, today announced a merger in which ad pepper media’s display products and services – iSense, SiteScreen and the RTB platform adEXplorer – will now be represented in the U.S. by React2Media. “Combining forces with ad pepper media … Read more