Facebook is making billions of dollars, most of which is coming from running advertisements on their social network. It stands to reason that these advertisements are producing positive results for the advertisers, or people would stop using them, right? According to a new survey from Manta, that might not be the case. Manta reached out … Read more
Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve the performance and relevance of advertisements. Placecast is one of the oldest establishments in the location-based marketing sector, looking to improve on their current portfolio with a tool to improve advertisements … Read more
A prominent publisher looked at native ads that they had on 65 of their websites to see what was driving CTR. They found that one of the biggest factors that impacted whether or not the links were clicked was the positioning of the required disclosure indicating that the post is actually an ad. Publishers are … Read more
Interesting news out of the fine folks at Comscore today, where they kindly point out that the price you pay CPM has nothing whatsoever to do with the value of the advertisement. What’s new, I’ve been saying this for years, pointing out that with the industry rife with fraud, people not seeing advertisements and brand … Read more
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