Alphabet Inc (Google) and Facebook Inc have recently released their quarterly revenue results, and it is clear that the two tech giants are doing quite well. Both of these companies make the vast majority of their money on advertisements, and combined they bring in more than 60% of all Internet ad revenue in the US … Read more
The IAB has released their latest report that looks at how well mobile advertising did for 2016. Not surprisingly, the news was very positive. Year over year, revenue went up by 60.5%, reaching $83 Billion. As more and more people continue to not only move to using smartphones, but also getting more comfortable making purchases … Read more
In an effort to turn the struggling company around, Twitter has brought one of the co-founders back to the team. Biz Stone will be rejoining Twitter in an attempt to ‘guide the company culture’ and hopefully attract new users and advertisers. He will not be taking over anybody’s job, but rather the company created a … Read more
You’ve signed up for AdSense, now you have no idea what to do. AdSense is the most popular ad network on the planet and for good reason: It’s technologically robust, has a great pool of advertisers, and is absolutely free. No wonder so many publisher sign up for it. Unfortunately, for most, it ends right there — … Read more
Video creators are about to get a new potential revenue stream. Twitter is going to give video content creators the ability to get paid for the revenue they generate for the company. This is something that YouTube and Facebook already do, so Twitter is a little late to the party. To try to attract top … Read more
It’s that time of year again where the major tech companies are releasing their Q1 results. While marketers can largely ignore much of the information out there, you will find some important points that can give good insight into advertising and marketing activities. Facebook, for example, reported that they made $5.38 billion in Q1 2016, … Read more
ADOTAS – Are you searching for ways to increase site traffic, time on site, unique visitors, and subscribers all with the goal of boosting site revenue? As you know, the way to do this is with great content — lots of it — and interactive content is some of the best. To get started, take … Read more
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