Gone are the days of desktop shopping and calling up a store for information. Mobile devices have taken the world by storm and have revolutionized the way we communicate, gather news and shop for products… The Mobile Revolution: A Shift in Consumer Habits & Business Opportunities
Never heard of the term “Ad Fraud“? Let me enlighten you a bit on Ad Fraud before I introduce you to the 8 popular Android apps that have been found guilty in recent times. Ad fraud… 8 Popular Android Apps Committing Major Advertising Fraud
In a recent ROI report from Singular, Snapchat has shown some very significant growth in terms of their importance for mobile marketing. This is especially true when it comes to the iOS platform where it… Why is Snapchat Becoming essential for Mobile Marketing on iOS?
For marketers, there are times when your only real goal is to drive traffic to a page, regardless of the overall quality. Simply getting lots of real human traffic can be a good way to… Dirty Tricks for Driving Mobile Traffic
The IAB has released their latest report that looks at how well mobile advertising did for 2016. Not surprisingly, the news was very positive. Year over year, revenue went up by 60.5%, reaching $83 Billion.… IAB Releases 2016 Mobile Ad Revenue Numbers and it’s $83 Billion
RingPartner, one of the first performance marketing companies to focus solely on the click-to-call niche, is excited to release its 2017 Inbound Call and Marketing Campaign Data report. By analyzing hundreds of thousands of inbound… RingPartner Releases Insight Report for Mobile Performance Marketing
For the last several years it has been ‘beaten’ into the minds of marketers that it is absolutely critical to have a great mobile experience for visitors. This just makes sense given that so many… Do Visitors Really Care about a Good Mobile Experience? (Survey Says No!)
A new prediction from App Annie looks at what the future may be for the mobile app market, and it is certainly looking bright. Their research says that by 2021, the global app market will… Apps to be $139 Billion Per Year Market by 2021
The new “2017 US Cross-Platform Future in Focus” report from comScore has recently been released, and it contains some interesting, though not necessarily surprising, information about how people are spending their digital time. The first… Nearly 70% of Digital Media Time Spent on Mobile
Accelerated Mobile Pages, or AMP, is a service backed by Google that is designed to speed up your site’s load times on mobile devices. The service is quite good and has helped many individuals and… AMP Pages Giving Incorrect Stats Due to Bug
Thanks in part to the growing data limits, and the launch of many unlimited data plans, more and more people are using their mobile devices to watch videos. A study conducted by AOL found that… Mobile Video Usage Nearly Caught Up to Desktop
A new survey commissioned by Tutela asked 600 users in the UK and US about their mobile app usage. In it, they found that 63% of adults avoid apps due to the ‘excessive’ amounts of… 63% of Adults Hate Mobile Apps Because of Annoying Ads
comScore has released a new US e-Commerce spending numbers for the fourth quarter of 2016. For marketers, this is the most important quarter as it includes the holiday spending, which is where many people get… Mobile Now Makes Up 21% of Online Spending
Click Mob has recently released a new report that looks at click fraud, among other things, and how it is impacting the ad industry. The report found that ad fraud resulted in about $8.2 billion… Top 5 countries Targeted by Mobile Ad Fraud