Gone are the days of desktop shopping and calling up a store for information. Mobile devices have taken the world by storm and have revolutionized the way we communicate, gather news and shop for products and services. With nearly half of the global population relying on smartphones and tablets to access the web, businesses are … Read more
Never heard of the term “Ad Fraud“? Let me enlighten you a bit on Ad Fraud before I introduce you to the 8 popular Android apps that have been found guilty in recent times. Ad fraud (also referred to as Invalid Traffic) is concerned with the theory and practice of fraudulently representing online advertisement impressions, clicks, … Read more
In a recent ROI report from Singular, Snapchat has shown some very significant growth in terms of their importance for mobile marketing. This is especially true when it comes to the iOS platform where it has become the 15th best ROI option around, and the 6th best in terms of non-gaming ROI. Oddly, it did … Read more
For marketers, there are times when your only real goal is to drive traffic to a page, regardless of the overall quality. Simply getting lots of real human traffic can be a good way to start building brand recognition, generating revenue, and maybe stumbling on a few sales. Speck of Dirt on your Screen Placing … Read more
The IAB has released their latest report that looks at how well mobile advertising did for 2016. Not surprisingly, the news was very positive. Year over year, revenue went up by 60.5%, reaching $83 Billion. As more and more people continue to not only move to using smartphones, but also getting more comfortable making purchases … Read more
RingPartner, one of the first performance marketing companies to focus solely on the click-to-call niche, is excited to release its 2017 Inbound Call and Marketing Campaign Data report. By analyzing hundreds of thousands of inbound calls generated by digital marketing messages across a wide variety of industries, the report offers novel insights regarding performance marketing, … Read more
For the last several years it has been ‘beaten’ into the minds of marketers that it is absolutely critical to have a great mobile experience for visitors. This just makes sense given that so many people are using mobile browsing, and many of them using it exclusively. According to a new customer survey that was … Read more
A new prediction from App Annie looks at what the future may be for the mobile app market, and it is certainly looking bright. Their research says that by 2021, the global app market will be $139 billion per year. This is just the money that people spend buying apps and paying for in-app purchases, … Read more
The new “2017 US Cross-Platform Future in Focus” report from comScore has recently been released, and it contains some interesting, though not necessarily surprising, information about how people are spending their digital time. The first thing that is to be noticed is that mobile devices now make up 69% of the time that users are … Read more
Accelerated Mobile Pages, or AMP, is a service backed by Google that is designed to speed up your site’s load times on mobile devices. The service is quite good and has helped many individuals and companies improve their user experience. It appears, however, that there is a bug in the software, which is causing many … Read more
Thanks in part to the growing data limits, and the launch of many unlimited data plans, more and more people are using their mobile devices to watch videos. A study conducted by AOL found that 86% of consumers report that they watch videos on their smartphones, tablets, and other mobile devices. This compares to just … Read more
A new survey commissioned by Tutela asked 600 users in the UK and US about their mobile app usage. In it, they found that 63% of adults avoid apps due to the ‘excessive’ amounts of advertisements. Ads include both third party ads and the apps asking users to upgrade, make a purchase, or otherwise spend … Read more
comScore has released a new US e-Commerce spending numbers for the fourth quarter of 2016. For marketers, this is the most important quarter as it includes the holiday spending, which is where many people get their first taste of online shopping. The report found that for Q4 the total online spending reached $109.3 billion. Of … Read more
Click Mob has recently released a new report that looks at click fraud, among other things, and how it is impacting the ad industry. The report found that ad fraud resulted in about $8.2 billion in lost money for advertisers. It also led to a growing sense of distrust of much of the ad industry. … Read more
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