The FTC has announced that Uber Technologies, Inc. has agreed to expand the proposed settlement it reached with the agency last year over charges that the ride-sharing company deceived consumers about its privacy and data security practices. After the announcement of last year’s proposed settlement, the FTC learned that Uber had failed to disclose a significant breach … Read more
The Interactive Advertising Bureau has published a new influencer marketing program guide, “Inside Influence: Why Publishers are Increasingly Turning to Influencer Marketing—and What That Means for Marketers.” Influencer marketing is a tactic by which a brand/agency/publisher works with individuals, aka influencers, to drive brand messages to meet strategic goals. Influencers are those who are deemed … Read more
Reports are that two senators are asking the Federal Trade Commission to investigate a company that sells allegedly fake Twitter followers, retweets, likes and other social media actions. This comes in the wake of a New York Times report that revealed that dozens of public figures may have purchased social media followers. Sens. Jerry Moran and … Read more
On January 18, 2018, Federal Trade Commission Acting Chairman Maureen K. Ohlhausen released a summary of the agency’s recently major accomplishments “In the past year, the Commission has actively pursued its mission to protect consumers and promote competition while avoiding undue burdens on legitimate businesses. American consumers, military members and law-abiding businesses deserve and expect … Read more
While many surmised that the new administration might bring with it less stringent regulatory scrutiny, the Federal Trade Commission is showing no signs of taking its foot off the gas when it comes to enforcing the Restore Online Shoppers’ Confidence Act. In fact, the FTC continues to expand its enforcement of ROSCA into numerous industries … Read more
Nevada recently became the third state to enact legislation requiring website operators and online service providers to post a privacy policy. The California law was passed in 2004 and Delaware’s in 2016. Senate Bill No. 538 mandates that, commencing on October 1, 2017, websites and other online services must make available, in a manner reasonably … Read more
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