Here are the leaked Facebook ad platform update documents, as mentioned in our article on New Facebook Ads.
Leaked Facebook Ad Document Here
Facebook Ads Will be Gone As We Know It.
A leaked document, available here on Performance Marketing Insider Leaked Facebook Document, has suggested that Facebook may soon be introducing changes to its premium PPC ads.
Facebook’s PPC platform is already a very popular one, with businesses around the world using it to gain insights into how far their advert reached and just what kind of people clicked on it. Marketers and Affiliates have all tried to learn how to turn Facebook ads into money, and it’s one of the most popular mechanism for affiliate marketing
Now, Facebook appears to be lining up one of its biggest ad updates in recent memory; with the its premium ads seeing something of an evolution.
Whilst nothing has yet been confirmed by the social networks, the leaked document states that in the coming months, businesses will be able to target the friends of those who already like their brand; potentially opening the advert up to a much larger audience.
This is also set to give the ad more gravity, as users may be more likely to pay it attention if their friends have already registered an interest.
The leaked document, printed on cnet.com, reads: “Post on your page and reach 16 per cent of your fans. Make 1 post/day into an Ad to reach 3-5x more fans. Run expanded Premium Ads with a 20-30x frequency to reach friends of fans and your target audience.”
How these Upgraded Premium Ads work?
- Make a page post: There are 6 kinds of page posts to choose from: status updates (text), photos, videos, links, questions, and events.
- You can turn your page posts into ads, Anything you can post on your page can be turned into an ad. These ads can targeted to anyone on Facebook.
- When the person seeing your ad has friends who are fans of your page, Facebook will automatically expand the ad with enhanced social context about those friends, at no extra cost to you.
- When fans see your ad, they’ll see an expanded interface below the ad that lets them like or comment on the posts directly from the ad.
It goes on to claim that users are four times more likely to make a purchase when they see a friend has interacted with a brand.
Whilst not yet confirmed by Facebook, an announcement is expected on February 29th.
Zac Johnson Slam Dunks Facebook Ads
Facebook Ads is an amazing tool, even just to play around with. I often find myself creating fan pages and setting up new ad campaigns, just to see the different images that can quickly swing a campaign from boring to interesting.
When using the same text ad copy and only changing the image, you can learn a lot from your advertising.
After Blake Griffin posterized Kendrick Perkins with that ridiculous dunk a few weeks ago, I thought it would be interesting to create a fan page around it and test a few different Blake Griffin images and see how they perform. The fan page would just be a place of conversation for fans, and no monetization was put in place. In this test I grabbed a few different images, ranging from just Blake Griffin, to different pictures of him dunking, and some of them were pictures from the actual dunk on Perkins.
Each of the campaigns received around 30,000 impressions and were targeted to users 18 or older, in the US and interested in “Blake Griffin”.
Top Performing Image
Of the images I setup, this one was the clear winner. I wasn’t that surprised, as it featured the actual dunk against Kendrick Perkins, while also throwing a big image of Blake Griffin looking down on Perkins. Overall it’s just a high quality image with Facebook Ads.
Average Performing Image
There was a wide range of “average” click through rate image. This one had a .154% ctr, and again was featuring a capture of the famous dunk on Perkins. It’s all about the action shot and how the user perceives the image, and grabs their attention.
Worst Performing Image
When looking through the images used in this test ad campaign, I had much higher expectations for this image. It was made famous as one of the dunks from Griffin during the all star break. It was actually one of the lowest performing images in the collection. My first impression when I saw the image, was that it would perform much better because it was kind of weird looking, and was actually perfectly scaled for 110×80 sizing of Facebook Ads images.
The Take Away…
So what can you learn from this quick Facebook Ads test? For the most part, the importance of adding a wide selection of images when creating an ad campaign. If you only pick the images that you think will do well, you are already setting yourself up for failure.
As mentioned, this was just a fun case study I put together, but there is actually so much more than could be setup for this niche and ad setup. There are plenty of affiliate offers out there for NBA jerseys and you could even create your own poll around the campaign. Another way to improve click through rates is to play with the ad copy titles and mess around with the images (borders, distort, highlight).
Sponsored by:
Find Great Facebook Offers at AxonMedia Group
Five Killer Examples of How to Make Your Facebook Ads Pop!
Besides the overall return on investment from your Facebook Ads campaigns, we can pretty much determine that it’s all about the click! The click through rate of your ad copy will not only bring you more volume, but it will also lower the amount that you actually have to pay per click.
While Facebook Ads gives you the option to choose advertising on a CPC or CPM model, they will eventually end up serving the most advertising the ad campaigns that deliver the highest click through rates, which in the ends results in a higher CPM revenue for Facebook.
Now that you can truly appreciate the value of getting users on Facebook to click, here are five killer ways to make your Facebook Ads stand out from the other five ad spots fighting for your visitors click!
Stop Looking at Me!
Nothing is worse than when you are talking to someone and they aren’t looking into your eyes… the same can be said for when you are browsing through Facebook! There’s something about clicking on images of people when they are looking directly at you, or something off that screen that makes it just that more appealing. Play around with a variation of different people in your ad copy and where they are looking, whether that is looking directly into the viewers eyes, or at the text of your ad copy.
Stock Photos Suck!
Why the heck are stock photo images so expensive… they really perform quite bad when it comes to Facebook advertising. Well, most Facebook Ads users will tell you that people can tell when images are used for “advertising”. Many ad campaigns will see much better results when they user amateur and “real life” pictures in their ad copy.
Instead of using stock photos, look for realistic photos of real people. Don’t want to look around for images that aren’t your own? Check out fiverr.com, where people will gladly send you pictures or reviews for just $5!
Targeted Images + Interests = WIN!
This one is just a no brainer… but so many people still forget the basics of marketing. If you are targeting a group of users on Facebook who are interested in a specific topic, shouldn’t you be using images of that same topic in your ad copy! TV shows, movies, celebrities and much more… targeting your audience, while also showing them images of what they are interested in, is a clear winner for a better CTR.
Ad Borders for an Increased CTR
We all know that BLUE underlined text links are clicked on more than any other color / text link variation. The same can be said about borders and coloring. For some reason a nice blue border around an image just screams “CLICK ME!”. Throw up a variation of images to use with your ad copy, using different border thickness and colors, and you will be surprised with the difference in overall click through rates.
What is That Image?!
Want to get your visitors to really click? Give them something that not only grabs their attention, but also makes them wonder at the same time. Instead of posting a clear image in your ad copy, try blurring the image or even blocking out some of the text of key points in the image. You can bet a lot of people will start clicking on your image, looking for a bigger and clear version on your landing page!
More Facebook Ads Tips and Ad Copies
Oh no… stop outing Facebook Ads and killer click through rate increasing ideas! Honestly, there is nothing to get all upset about. Everything you already need is floating around on Google Images. All of the ad copies shown in this post were found using Google Images and searching for “Facebook Ads”. So what does this mean for you?… it means you should be using Google Images too, so you can find how other marketers are getting creative with their ad campaigns and how you can do the same.
Disclaimer: Be careful, just because you find images on Google Images, it doesn’t mean they are free for you to use, or that your advertiser wants them used in their ad promotions. Always check with your affiliate managers and advertisers first!