The Guardian is not happy: they say that Rubicon Project has been pocketing money for a while in extra fees when buying inventory from the Publisher. According to Digiday, this lawsuit is part of a larger attack by the Guardian paper into investigations into the growing problem of programmatic inventory buying, which often doesn’t work … Read more
A recent report from Ad Age found that there was a 20% drop in the overall level of programmatic ad fraud in Q4 2015 compared with Q4 2014. This is, of course, excellent news for all marketers who have been plagued with wasted ad dollars because of this type of fraud for many years. This … Read more
You’ve come a long way in a pretty short time: As this infographic from Pretarget lays out, it’s actually only been eight years since the first online ad exchange, and since then the online ad industry has changed so quickly it’s demanded new processes for buying and selling ad inventory and targeting audiences (which has … Read more
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