Programmatic ad buying offers a lot of advantages to advertisers. It is very convenient, and when done properly it can be quite effective. It is also very popular, especially with larger brands that find the convenience of having a significant portion of their digital ads automatically handled for them without the need of having human … Read more
The rule of thumb put out by the Internet Advertising Bureau says that an ad is considered viewed if at least half of the total pixels are on the screen for one full second (or longer). While just about everyone knows that this isn’t a very accurate way to gauge whether or not an ad … Read more
The New York Post revealed today that Mode Media, once known as Glam Media was going to shut down. Once billed as the premiere women’s lifestyle network, it was living on life support the last year after suffering an enormous loss of traffic that was never made up. Worse, it is reported that they owe … Read more
Once the most popular form of digital advertising, desktop ads have been overtaken by mobile in terms of total ad dollars spent. According to a recent report, the bad news is just beginning for desktop advertisements. According to a three-year forecast conducted by Zenith, desktop adverting is about to have a huge drop. The report … Read more
Facebook has been steadily growing their advertising services, which is where they make the vast majority of their billions in annual revenue. Since the company has massive amounts of personal data on all of their billion+ users, they are ideally positioned to be able to serve up very targeted ads. They began just publishing ads … Read more
A new forecast from Optim.al, an analytics firm, predicts that by 2020 as much as 20% of all ads online will be blocked, which will result in a loss of about $12 Billion for publishers. According to recent data publishers are losing about $3.8 billion per year due to ad blockers. The major growth over … Read more
This new Infographic from Invespcro sums up the online ad fraud situation today and how it is going to look in the future quite well. If you haven’t been convinced that this is a huge problem for marketers and brands yet, this graphic should do the trick. Take some time to look through this simple … Read more
A recent report from Ad Age found that there was a 20% drop in the overall level of programmatic ad fraud in Q4 2015 compared with Q4 2014. This is, of course, excellent news for all marketers who have been plagued with wasted ad dollars because of this type of fraud for many years. This … Read more
ADOTAS – Digital advertising company CPX Interactive has rolled out a new suite of social media ad strategies, as the company announced late yesterday. It’s not an entirely new set of services, but the difference now is that CPX has bundled those services together in a way that ideally allows advertisers to assess and make … Read more
You’ve come a long way in a pretty short time: As this infographic from Pretarget lays out, it’s actually only been eight years since the first online ad exchange, and since then the online ad industry has changed so quickly it’s demanded new processes for buying and selling ad inventory and targeting audiences (which has … Read more