disclosures Archives

Consumers looked at native ads 53% more frequently than display ads.

FTC Report Examining Issues of Consumer Recognition of Native Advertising

2017-12-18

On December 15, 2017, the FTC released a staff report that summarizes agency-commissioned research from 2014-2015. The research explores consumer recognition of paid search advertising and “native advertising” that resemble news, feature articles, product reviews, entertainment or other non-advertising online content. An advertisement is deceptive under Section 5 of the FTC Act if it materially misleads consumers … Read more

Sponsored Posts, Paid Reviews - FTC Disclosure Schwag150

Controversy Over Blogging For Pay

2012-03-27

Bloggers face issues and controversy with revenue generation strategies like blogging for pay, sponsored posts, paid reviews, and selling links. How does this go over with the FTC, Google, and blog readership?