Study: CPM Rates Do Not Equal Value

2012-03-28

Interesting news out of the fine folks at Comscore today, where they kindly point out that the price you pay CPM has nothing whatsoever to do with the value of the advertisement. What’s new, I’ve been saying this for years, pointing out that with the industry rife with fraud, people not seeing advertisements and brand … Read more

How I made over $200M on Display Advertising.

2012-02-102012-02-09

Between 2004 and 2009, I focused almost completely on display advertising, buying media and converting it into cash through arbitraging CPA ads. Even when I started my own display network, almost half of my time was spent personally managing these campaigns to ensure that they worked. I’ve written briefly about this in the past, and … Read more