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UrbanObserver
UrbanObserver
Friday, April 26, 2024
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Marketing Madness
Bevo Media Launches First CPA Ad Exchange
Bevo Media, an online marketing technology company based in San Diego, is set to launch the first ever exchange for the performance marketing industry...
Pesach Lattin
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2012-02-27
Latest news
Adtech
2024-04-19
Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town
Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming
2024-04-19
Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech
2024-04-18
Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot
As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...
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CTV/OTT Streaming
2024-04-19
Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech
2024-04-18
Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers
Welcome to the murky depths of programmatic advertising, where...