Apple has been the ‘king of the hill’ when it comes to most valuable brand for quite some time now, but according to the annual study conducted by Brand Finance, that is no longer the case. Google has overtaken Apple and now has the honor of being the most valuable brand in the world. This … Read more
With mobile ad growth predicted to exceed 47% this year, Apple is looking to tap into its user base when it comes to search ads. Although Apple Search Ads launched publicly in the beginning of October of this year, with their cost-per-ad quite a bit lower than the other major players, they are proving to … Read more
When marketing to mobile devices it is important to have a good idea of what types of devices are out there. Thanks to the new Consumer Intelligence Research Partners report, we can have an excellent breakdown of the exact models of iPhones in the US. This can be used to help target specific devices with … Read more
Siri, the voice-activated lady who can help you with your Apple Iphone 4S, has been sued for overselling its abilities in TV commercials. According to the lawsuit, filed by David Jones in the Los Angeles District court, Siri doesn’t do anything similar to what is shown in commercials, and because of that Apple is using … Read more
iAd, the mobile advertising platform for Apple products originally started out requiring a $1M advertising buy to use it. About a year ago, they cut the entry level to $500k. However, this past week the new iAd minimum advertising spend is now $100k. Still, that’s way too pricey for the average marketer to test. According … Read more
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