ad block Archives

Google Announces Ad “Filtering” Plans for Chrome

2017-06-05

Last week Google confirmed intentions to add a Chrome feature designed by default to block certain types of advertisements. In doing so, Google has stated that it will work with publishers to understand the new built-in “filtering” standards and reporting tools. Websites that violate pre-determined acceptability thresholds will simply not have any advertisements displayed. Non-qualifying … Read more

Is AdBlock Plus Trying to Extort Money from Advertisers?

2016-09-192016-09-16

Adblock Plus had announced that they would begin selling ads (ironic, right) that they deemed ‘acceptable’ through their own platform. There had been rumors that both Google and AppNexus would be working with Adblock Plus to sell these ads, but it seems that is not at all the case. AppNexus published a response to the … Read more