As social continues to grow, it seems that the competition between different social networks is heating up. Twitter and Facebook have been battling it out for internet user preference for a while now, and Facebook has always had quite a lead on Twitter. Now, with Instagram coming into the world as a top earner of … Read more
The Sin City Summit was the talk of the industry last week, with Adknowledge and Performance Marketing Insider inviting some of the top mailers in the industry to Vegas for two days of meetings, learning about Adknowledge’s mailing solutions and of course, partying. Some of the best times were had while dining at Il Mulino, … Read more
LOS ANGELES, California – December 5, 2012 – Webxu, Inc. (OTCBB: WBXU), a media company that owns and operates a network of consumer branded websites and businesses focused on Customer Acquisition, E-Commerce and Mobile Media, today announced the acquisition of M.T. Performance Marketing, Inc. (“MediaTrust”), a leading online performance-based marketing company with an innovative proprietary technology platform, located … Read more
When social advertising first came around not too long ago, there were a lot of complaints from the users of social networks about their personal online space being bombarded with advertising that they never once opted into. That wave of complaints has of course been reduced enormously over the past few years, as social advertising … Read more
Mobile marketing has always showed a strong focus on devices that everyone in the world is constantly raving about. Tablets and smartphones today have become almost universal; at least they have in the United States. Mobile marketers have been putting all of their ad dollars and efforts into campaigns with these mobile devices, seeing them … Read more
With online shopping becoming as popular as it has, there is no debating the immense traffic that Amazon.com receives on a daily basis. Thousands of brands and companies have partnered with Amazon in order to create a more successful ecommerce experience, benefiting both the company and the customer. However, seeing that much of the country’s ecommerce today … Read more
MediaWhiz, a leading integrated digital media agency, today released results from the first six months of managing clients’ click-to-call campaigns in partnership with RingRevenue. Total calls into MonetizeIt, the MediaWhiz affiliate network, nearly quadrupled from the second to third quarters of 2012 as a result of the integration of RingRevenue’s patented call performance-marketing technology. Calls … Read more
Cutting Edge Offers, the CPA Network once known as the BizOpp Network, has announced their closing effective immediately. This comes several months after the firing of several key employees who had been with the company for years, in some cases for over a decade. The company has faced great difficulty with the changes in the … Read more
The predictions all seem to be getting larger and larger, even as the country’s economy stays relatively shaky. Somebody must be doing something right though, as people are predicting bigger and bigger numbers regarding revenue in the advertising and marketing industry, and the predictions are releasing more frequently as well. BIA/Kelsey, a company that specializes … Read more
As one can easily imagine, Black Friday in a newfound digital world was much different this year than it was a few years back. However, this huge growth in mobile shopping by consumers is the sole reason that this year’s Black Friday has provided so much insight for digital marketers. A Black Friday 2012 report … Read more
Digital consumers are still spending a majority of their time on desktop computers, which is where the most beneficial marketing measurements are still seen. Mobile of course, has proven to be a significant competitor to the experienced desktop platform, but it still does not quite measure up. However, there are signs that point toward the … Read more
Ever since Facebook released their feature of allowing brands and businesses to target their Page Posts, marketers have embraced the opportunity that the network had provided. Recently though, there have been complaints with the actual targeting of these ads, with marketers saying that the people that they have been able to reach through the feature … Read more
Facebook Pages, being as popular as they have become today, get a great amount attention from digital marketers and marketing researchers alike. For many of the internet’s most popular brands and businesses, Facebook Pages have proven to be one of the most effective marketing tools that they currently use, and small businesses enjoy the practically … Read more
Although smartphones have become a necessity in today’s digital world, we all know that cell phones are not the only tool that people are using to make calls these days. Skype has become one of the most popular ways for people to speak to each other face to face, while not actually being face to … Read more