Adknowledge’s email channel, AdStation, has announced CPM-based pricing for email advertisers and it looks like it’s really worth taking a look at. Highly targeted to specific audience segments, AdStation mailings are thus far generating ROI beyond that of paid search, including Google! Check it out here. According to Adknowledge advertising partner 3 Day Blinds, AdStation is … Read more
A new report has been released by professional services firm, KPMG, which forecasts that 2014 will be filled with some significant mergers and acquisitions throughout the digital marketing industry. In 2013, there were a total of 854 completed mergers and acquisitions in this industry, which were worth a total of $28 Billion. While this may … Read more
LeadBolt has been a major player in the mobile app development and advertising market for some time, and they have just announced an innovative new ad format. This format, called “Audio Ads” is designed specifically for mobile devices using either the iOS or Android OS. The format harnesses the gyroscope technology that exists in almost … Read more
Google has recently started caching images for emails that come into their Gmail system so that they can serve them directly, rather than retrieving them from the sender’s servers. When this was announced, many email marketers were concerned with the fact that they would lose some of the reporting abilities. In the old system, for … Read more
Rakuten LinkShare, a global leader in performance marketing, has recently published a press release where they went over their results during ‘digital week’ which includes Thanksgiving, Black Friday and Cyber Monday. They experienced double-digit growth, year over year, and “unprecedented results in transactions conducted on mobile devices.” This is just the latest report we’re seeing … Read more
Original Mix by Pace Lattin & Bryce Graven, produced by PMI. If you are successful, you have to accept one thing: Haters. The moment you start doing well, you are going to find that there are jealous people who have nothing better to do than spend their time trying to shame you. For whatever reason, there is … Read more
As a performance marketer, you are almost certainly on the lookout for the latest trends and fads to take advantage of. In addition, looking through those ‘evergreen’ niches to find the right one for you is also an everyday activity, right? Well, those are both essential for choosing a new niche for your next affiliate … Read more
Date: 12 December 2013. Pharmacy2U, the UK’s leading dedicated online doctor and pharmacy, has appointed MoreNiche (www.moreniche.com) to complement its affiliate marketing programme. The NHS approved company will be looking to extend brand awareness, drive traffic to the site (www.pharmacy2u.co.uk) and increase lead generation for its online doctor service and pharmacy. The Online doctor provides a fast … Read more
While Facebook may have gotten off to a rocky start with their stocks, they have really come back strong. As a tribute to that, the incredibly popular Standard & Poor’s 500 index, and their 100 index have added them to their lists. The S&P indexes are among the most respected in the investment world, and … Read more
William Hill is one of the world’s largest and most respected gambling companies. Employing more than 17,000 people, they are the UK’s largest bookmaker, boasting about 2400 licensed betting offices. They specialize in taking bets on almost all sporting events as well as numbers based games, gaming machines and much more. In their latest move … Read more
Newport Beach, CA Dec. 12, 2013 — CAKE announced a migration program designed specifically to transition customers of the DirectTrack performance marketing platform to its affiliate platform. Based on a strategic partnership agreement, CAKE and Direct Response Technologies, developers of the DirectTrack platform and a business of Digital River, Inc., have built a pre-integration between … Read more
Another domain and website in the industry hacked and stolen. This time UniqueLeads.com, the website for Unique Leads a long standing company in the industry owned by Shai Pritz: UniqueLeads.com was purchased by unknown Russian affiliate and is now using Shai Pritz and UniqueLeads logo under false pretenses. “We have no idea how our GoDaddy … Read more
Mobile apps and games which have been getting extremely popular over the past few years are earning developers millions in revenue every year. One problem many of these types of apps have, however, is that it can be difficult to perform real split testing or A/B testing in order to see what types of marketing … Read more
PaeDae is a mobile rewards and advertising company that offers a variety of advertising options specifically focused on the gaming industry. They launched a rewards network about a year ago, which allowed game publishers to give their players both physical and virtual rewards in the game for reaching certain milestones. The brands, including companies like … Read more