First off, let’s talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share of the U.S. media market take a nosedive, losing a significant chunk of their former dominance. That’s like Starbucks suddenly losing a third of its coffee sales to a hipster lemonade stand—unthinkable, yet here we are. … Read more
Imagine this: you’re three episodes deep in a binge, and a perfectly timed ad pops up, tempting you with something you didn’t even know you needed. That’s the dream of programmatic CTV—advertising that is as seamlessly woven into our favorite shows as it is creepily precise. But here’s the thing: programmatic CTV is a lot … Read more
Lou Paskalis gives us a gem from Gary Vaynerchuk’s wisdom vault. It’s a Top Ten list for marketers that’ll leave you scratching your head—or maybe just nodding along while pretending to understand why he’s calling himself a “day trader of attention.” So, without further ado, here’s Gary V’s marketing gospel, or as he might call … Read more
Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while sipping their third champagne at Cannes. No, Rossi, who juggles the roles of Chief Marketing Officer and Chief Revenue Officer at Infillion, is here to strip marketing down to its bare bones—and she’s not interested in … Read more
Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope. Early exits? Not his style. And don’t even think about trying to impress him with your ping-pong table or kombucha bar. Coleman is part startup whisperer, part reality check artist, and all about cutting through the … Read more
Netflix just gave the axe to its Southern California AAA game studio, Team Blue, before it ever released a single game. In a move that reeks of “too big to fail” vibes, Netflix poured money into top-tier gaming talent—veterans from Overwatch, Halo, and God of War—only to shutter the studio a mere two years after … Read more
If you’re not already working on your holiday marketing strategy by the time fireworks light up the sky on July 4th, you’re already behind. Gone are the days when Black Friday was the starting line for holiday shopping. Now, we’ve got October Prime Days and Halloween promotions that are practically the new Thanksgiving. If you’re … Read more
Meet Colleen Stauffer, the Chief Marketing Officer at HoneyBook, where she’s shaking up the world of marketing like a cocktail mixer at a bar where all the drinks are on fire. With over 15 years of experience under her belt, she’s navigated an industry that has transformed so dramatically that even staying in the same … Read more
Stacy Bohrer, the VP of Buyer Development at OpenX, is a force of nature in the adtech realm, and if you’re not paying attention, you might just miss the whirlwind that is her career. With more than two decades of experience stretching across the media landscape—radio, print, TV, and digital—Stacy is no stranger to navigating … Read more
David Rabin, Lenovo’s CMO for the Solutions and Services Group (SSG), is like the guy in a high-stakes poker game who looks at everyone else frantically tossing chips around and says, “Let’s not lose our heads here, folks.” He’s seen more martech trends come and go than most of us have had bad lattes. But … Read more
Welcome to the Wild West, where the metrics are made up, the KPIs don’t matter, and everyone’s got their own interpretation of success. If that sounds like a circus with no ringmaster, that’s because it often is. Enter Elizabeth Johnson, the CEO of Path Performance, and the woman who’s not just setting the tent on fire—she’s … Read more
The Trade Desk is doing a masterclass in the fine art of playing dumb, denying they’re building a TV OS like a kid with crumbs all over his face denying he touched the cookie jar. But insiders—and I’m talking the ones who actually know a thing or two—say otherwise. TTD has been secretly crafting their … Read more
Roll up, roll up! Welcome to the greatest show in Silicon Valley—a legal battle royale where the DOJ is hell-bent on bringing Google’s ad tech empire to its knees. Imagine the Colosseum, but instead of gladiators, we have a battalion of lawyers, tech execs, and enough corporate emails to fill a library. And at the … Read more
In a masterclass of déjà vu, both AdExchanger and Digiday unleashed a “scoop” yesterday announcing that the IAB and MRC are collaborating on attention measurement accreditation. Slow clap. We had Angelina Eng on our show weeks ago spilling the same beans. But hey, if you don’t watch the hottest show in adtech, that’s on you, not me. … Read more
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