WhatRunWhere founder Max Teitelbaum sits down with Murray Newlands to talk about their must-have tool. WhatRunsWhere is probably one of the top tools to find out where advertising runs, how its being run and what the ads look like. This is a great way to start any new campaign, because it helps you start new … Read more
Today, the Content Marketing Institute, a company that teaches marketers about effective use of media channels among other things, released some results from a research report that they, themselves conducted. They have called it, “B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America,” and it covers most of the on-goings with the use of content … Read more
As is easy to see from yesterday’s Q3 Facebook financial report that was quickly mentioned all around the web, the company has been doing significantly better with their marketing efforts since this time last year or even earlier this year. Everybody who saw the company’s Q3 report was shocked at the huge numbers it threw … Read more
Smiley Media, once one of the top lead generating companies in the industry, has announced via a mass email that they are leaving the business. Smiley, which describes itself as an “internet advertising network” that generates “high quality” leads made this announcement to their partners out of nowhere; giving everyone 30 days notice that they … Read more
According to sources within the FTC and public reports, Google may soon become a target of the FTC. Obviously Google is always a target for lawsuits, and always involved with something, but with the FTC possibly investigating Google in coming months, we are sure their attorneys are paying more attention than normal. This lawsuit seems … Read more
A saying that still holds true today, “It’s so hard to find good help these days.” There are plenty of marketing analytics companies available around the country today, but there are only a choice few that actually offer good and honest services to marketing professionals. According to a Mobile Marketing Watch article, TapIt!, an independent … Read more
Essentially, the performance of Facebook marketing relies heavily on the performance of Facebook itself. The company has recently released their Q3 financial report, and things are looking good for advertisers. Obviously, with Facebook we are always dealing with large numbers, and it can sometimes seem a bit overwhelming. However, with their new numbers, marketers can … Read more
Ralf VonSosen of LinkedIn talks with Murray Newlands about proven ways and tips to building your business on LinkedIn. He is the Head of Marketing Solutions at LinkedIn and provides a unique perspective and advice to marketers on how LinkedIn should be used in our industry. He talks extensively about using your connections in order … Read more
We don’t hear much from LinkedIn, in terms of their marketing efforts. However, they remain a prominent name in social marketing, probably due to their relatively large user base as well as their self-service ad platform. Now though, LinkedIn is announcing a new feature that will be available to marketers that do use the professionally … Read more
Award-winning digital media agency 7thingsmedia has been selected to manage the affiliate marketing programme for leading villa tour operator, James Villa Holidays. Joining the likes of Ideal World, Liberty London and MARS; James Villa Holidays have appointed London & New York-based 7thingsmedia to scale the UK programme whilst applying their vast global affiliate marketing experience … Read more
If you are planning on booking for Affiliate Summit, it is highly, highly recommended that you book now, as prices are about to go up this week substantially. For those who are just looking to book tickets for the floor, and walk around it’s right now at $99.00 but will go up to $249.00 in … Read more
We all remember the fake likes, the fake followers, the fake video views, and pretty much fake everything involved with a social media following. The phonies seem endless, and they have all existed for a sole reason. That reason is that the brands and companies using these fake fans want to appear as if they … Read more
Every week or so, someone goes out on a limb and says some part of the online advertising industry is about to die, or worse, has already died. Of course, the news is never as bad, as lets say Kim Kardashian dying, but it’s always some alarmist viewpoint that some part of the online industry … Read more
Ethics and marketing is always an interesting question, especially when it comes to bidding on competitors keywords. In politics there seems to be whole new rules being created and a new question being raised about bidding for your opponents name. It seems that the Romney campaign is trying to get in on the Obama craze. … Read more
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