Welcome to the digital wild west, where brand bandits roam freely and marketing cowboys shoot from the hip. In this chaotic frontier, one name sends shivers down the spines of fraudsters and trademark terrorists alike—Gayla Huber. She’s the founder and fearless leader of Integrity Shield, a company that’s less of a business and more of … Read more
Roll up, roll up! Welcome to the greatest show in Silicon Valley—a legal battle royale where the DOJ is hell-bent on bringing Google’s ad tech empire to its knees. Imagine the Colosseum, but instead of gladiators, we have a battalion of lawyers, tech execs, and enough corporate emails to fill a library. And at the … Read more
In a masterclass of déjà vu, both AdExchanger and Digiday unleashed a “scoop” yesterday announcing that the IAB and MRC are collaborating on attention measurement accreditation. Slow clap. We had Angelina Eng on our show weeks ago spilling the same beans. But hey, if you don’t watch the hottest show in adtech, that’s on you, not me. … Read more
Programmatic advertising is like that friend who never stops binge-watching “The Real Housewives” — you know it’s not great for you, but you can’t stop. For media buyers, it’s the ultimate double-edged sword, a love-hate relationship between efficiency and effectiveness. And into this chaotic, conflicted landscape gallops the new messianic figure of ad tech: Curation … Read more
In the ever-evolving world of ad tech, where buzzwords often outshine real innovation, Judy Shapiro stands out as a voice of reason—and rebellion. As the CEO of Topic Intelligence, Judy is not just another figure in the ad tech landscape; she’s a disruptor, challenging the status quo with a blend of experience, wit, and a … Read more
Jon Walsh isn’t just a name in adtech; he’s a phenomenon. A legend. The kind of figure who has not only witnessed the wild, often chaotic evolution of digital advertising but has also been one of its most influential architects. With over two decades in the trenches, Jon’s career reads like an adtech epic—a narrative … Read more
Netflix, once the uncontested ruler of the streaming universe, now seems to be playing a risky game of trial and error with its new ad-supported tier. With a staggering 40 million monthly users, you’d think they’ve struck gold, right? But here’s the kicker: Netflix is messing it all up—royally. It’s like watching someone try to … Read more
Ok, this might get me killed by the secret advertising police, if they existed — or at least some nasty comments and slander. The advertising supply chain—what a dumpster fire. It’s like someone took the worst parts of a sketchy pawn shop and a DMV waiting line and mashed them together. You’ve got layers upon … Read more
On July 30, 2024, New York Attorney General Letitia James announced the launch of two privacy guides on the Office of the Attorney General (OAG) website: a Business Guide to Website Privacy Controls and a Consumer Guide to Tracking on the Web. The Business Guide is intended to help businesses better protect visitors to their websites by identifying … Read more
So, here’s the headline: I’m dying. No need for violins or those melodramatic Instagram posts with sepia-toned filters. I’m not here to tug at your heartstrings. I’m here to give you the unvarnished truth about what it’s like to have your body turn against you in slow motion, like some twisted episode of Black Mirror. … Read more
On August 14, 2024, the Federal Trade Commission announced a Final Rule combatting bogus consumer reviews and testimonials by prohibiting their sale or purchase. The Rule allows the FTC to strengthen enforcement, seek civil penalties against violators and deter AI-generated fake reviews. “Fake reviews not only waste people’s time and money, but also pollute the marketplace and … Read more
If you’ve been anywhere near the ad tech world in the last decade, you’ve probably tripped over a LumaScape—or at least heard someone throw around the term like it’s a religious text. That sacred scroll of chaos, mapping out the sprawling, byzantine world of digital advertising, is the brainchild of Terence Kawaja, or Terry, if … Read more
Let’s talk about DoubleVerify and Integral Ad Science (IAS), those two juggernauts of ad verification that everyone loves to hate. Or, depending on who you ask, loves to worship. I’m talking about the kind of reverence usually reserved for tech billionaires who promise to save the world with their latest algorithm. But before you start … Read more
In the high-octane world of political advertising, capturing the wavering attention of undecided voters isn’t just a goal—it’s a battle for the soul of democracy. And let’s be honest, traditional ad campaigns are about as subtle as a freight train. Enter Dynamic Creative Optimization (DCO), the game-changer that’s injecting some much-needed nuance and intelligence into … Read more