In a bold (and overdue) move, Audience Store has teamed up with AudienceProject to supercharge incremental reach for TV advertisers. This partnership is all about corralling the so-called “cord-cutter” crowd, using an arsenal of data to locate and engage viewers who’ve ditched linear TV in favor of OTT and CTV. If you’re wondering what incremental … Read more
Digital ads are a little like confetti—thrown around in every direction with the hope some of it lands somewhere meaningful. But what if you had a way to ensure your brand’s confetti didn’t end up in the gutters of the web, next to clickbait, conspiracy theories, or other advertising black holes? Enter IAS Curation, brought … Read more
Scott Schiller is a man who’s seen it all – from the early days of television ads to the modern, hyper-complicated circus that is digital media. And let’s be clear, Scott’s got opinions. He’s made his mark as a media titan, ad tech innovator, and professor who somehow still finds time to remind the industry … Read more
Let’s ditch the worn-out trope of brand versus performance marketing. They aren’t enemies, they aren’t rivals, and they certainly aren’t frenemies. In fact, Tracksuit and TikTok’s recent Awareness Advantage study shows they’re more like that high-maintenance couple at a dinner party—constantly bickering over budget slices but secretly unstoppable when they work together. Turns out, when brand and performance … Read more
First off, let’s talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share of the U.S. media market take a nosedive, losing a significant chunk of their former dominance. That’s like Starbucks suddenly losing a third of its coffee sales to a hipster lemonade stand—unthinkable, yet here we are. … Read more
Imagine this: you’re three episodes deep in a binge, and a perfectly timed ad pops up, tempting you with something you didn’t even know you needed. That’s the dream of programmatic CTV—advertising that is as seamlessly woven into our favorite shows as it is creepily precise. But here’s the thing: programmatic CTV is a lot … Read more
The so-called “TVOS Wars” might sound like something George Lucas would’ve dreamt up in his heyday, but make no mistake—this isn’t a Star Wars sequel. The battlefield? Our living rooms. The players? Roku, Samsung, Amazon, and, trailing behind with style but fewer wins, Apple TV. The prize? A multibillion-dollar market for programmatic Connected TV (CTV) … Read more
Lou Paskalis gives us a gem from Gary Vaynerchuk’s wisdom vault. It’s a Top Ten list for marketers that’ll leave you scratching your head—or maybe just nodding along while pretending to understand why he’s calling himself a “day trader of attention.” So, without further ado, here’s Gary V’s marketing gospel, or as he might call … Read more
Connected TV (CTV) advertising was hyped as the marketer’s latest shiny toy—a seamless fusion of creativity and data-driven precision, all orchestrated by the ever-mystical artificial intelligence (AI). The pitch? Hyper-targeted ads that not only know what you want but also when you want it, blending so smoothly into your favorite shows that you’d swear they … Read more
Evan Shapiro’s recent takedown of the TV industry’s acronym addiction is nothing short of a public intervention for a sector that has lost itself in a linguistic labyrinth. In his view, it’s time to stop pretending viewers can—or want to—decode the alphabet soup of terms like FAST, SVOD, AVOD, and TVOD. The solution, he argues, … Read more
Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while sipping their third champagne at Cannes. No, Rossi, who juggles the roles of Chief Marketing Officer and Chief Revenue Officer at Infillion, is here to strip marketing down to its bare bones—and she’s not interested in … Read more
Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope. Early exits? Not his style. And don’t even think about trying to impress him with your ping-pong table or kombucha bar. Coleman is part startup whisperer, part reality check artist, and all about cutting through the … Read more
Terrence Kawaja’s “Great Ad Tech Cleanup” isn’t just a neat metaphor—it’s an industrial-strength decluttering of a sector that’s spent years accumulating more fat than muscle. For two decades, ad tech has lurched from manual insertion orders to programmatic automation, layering in more platforms, middlemen, and bloated fees with every step. DSPs, SSPs, verification layers, and … Read more
Alright, folks, let’s talk about adtech’s latest punching bag: curation. It’s the kale of programmatic—good for you, sure, but nobody wants to chew on it unless it’s blended into something that hides the bitterness. But Adweek decided to fan the flames with an article quoting five anonymous sources who trash curation like it’s the Illuminati … Read more