(Guide) Lead Generation Best Practices

2012-04-03

Online lead generation is a burgeoning industry and a crucial part of marketing a business on the Internet. However, because this is a relatively new industry, it can be challenging to get started and best practices are not well established. The purpose of this guide is to explain what lead generation is and to educate … Read more

How I Make Millions on Pay Per Call

2017-06-302012-01-26

A few years ago I started marketing pay per call offers. I thought the channel had the potential to solve lead quality issues so many of our advertisers were complaining about. A perfect fit for complex sale campaigns that require a human touch and customer service, I purchased a license to Invoca technology so I could … Read more