When you think about affiliate marketing you probably jump to digital tactics like PPC, display, or rewards websites, and lump phone calls in with offline strategies. The truth is, phone calls are quickly taking over the digital landscape due to their increasing volume and high quality nature. In the new Call Intelligence Index, Invoca reports that … Read more
Performance marketers are experts in the realm of online activity, lead forms, and clicks, clicks clicks. But while you’re testing, optimizing, and driving more online traffic than ever, consumer behavior has undergone a paramount shift with the mobile transformation. Performance marketers that continue to solely push and collect data from online-only interactions are swimming upstream. … Read more
Performance marketers sometimes feel like they’re losing an uphill battle, and for good reasons. They have to combat perpetual issues of scalability and quality while trying to figure out how to make mobile work. But there is a path to victory, and as it turns out, it’s pretty easy. We’ve compiled seven stories of cutting-edge … Read more
We’ve been using traditional media to drive phone calls for a long time. We can all probably recite a phone number from a radio or TV jingle without skipping a beat. But phone calls have made their way into our digital world. Pay-per-call is expanding our multi-channel landscape, and we’re seeing how digital ads along … Read more
In 2011, RingRevenue shared the story of Justin Elenburg, a performance marketer who earned over $500,000 in a year. Before it was mainstream, Justin conquered the mobile channel with a simple but solid strategy: drive mobile phone calls with pay-per-call programs. It’s two years later. Mobile has grown at a meteoric rate, and Justin’s success … Read more
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