LiquidM, an industry leading mobile advertising management platform, has launched a new native ad creator in order to help marketers create ads that look great on mobile devices. The new technology helps to blend ads naturally into existing content, helping to provide a beautiful experience for customers that should translate into higher click through rates and other great benefits.
When marketers create the ad, they can be displayed using the mobile advertising management platform, which will display the right ads with the right pages for optimal results. The goal, according to LiquidM is to help improve the communications between app developers and ad networks, allowing them to serve up improved ads that will get better results. This will benefit the advertisers, mobile developers and even the users of mobile devices.
According to Roi Chobadi, co-founder and chief product officer at LiquidM, “Native ads are contextual and complementary to the content in which they are placed. Not above, below or beside, they become a seamless part of the user experience and often unique to the individual viewer or user. Mobile developers need more revenue, and mobile advertisers need better engagement. We designed this native ad creator as a simple solution to give them both.”
A recent study using the same advertising display strategies as this system found that Facebook was able to drive a 49 times higher click through rate at half the cost per click than by simply displaying the ads on the right hand side of a page. This native ad creator, combined with the LiquidM advertising management platform, should be able to provide many marketers with extremely beneficial numbers similar to those realized by Facebook.
Chobadi commented further on this saying, “In a mobile advertising industry where app developers and mobile publishers are struggling to generate revenue, Native Ad Center offers ad networks a better way to help them monetize their apps without ruining the user experience.”