Accenture Just Makes Shit Up

2017-01-022017-01-02

First, let’s ignore the fact that we’ve just learned that advertising agencies seem to be engaged in price fixing in order to ad more bullshit charges onto media. That should be enough to really piss you off and not trust any sort of agency, consulting company or “expert” ever again. Then there is this graphic … Read more

Unruly Rolling Out Holistic Emotional Measurement for Video Ads

2016-09-19

When creating video ads, few things are as important as being able to elicit an emotional response from the viewers. Unfortunately, it is not always as easy as companies would like to be able to get that type of response. Using focus groups and other testing mechanisms, companies have been able to improve the quality … Read more