YouTube Continues to See Some Fallout from Advertiser Boycott

YouTube Continues to See Some Fallout from Advertiser Boycott

YouTube is continuing to experience some (admittedly, fairly minor) problems related to the ‘boycott’ of their platform for advertising. Major brands, especially P&G, began avoiding YouTube because of privacy concerns and other issues related to being able to ensure their ads were being displayed only in the ways and places that they wanted. The Google … Read more

Did Land Rover Fund Terrorism Through Buying Ads?

The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size, is using programmatic ad purchasing to get their ads out in front of as wide a range of people as possible who may be interested in buying their vehicles. Reports are … Read more