A new report out from the National Retail Federation (NRF) predicts that 2017 is going to be another great year for online sales. They expect that non-store purchases will grow by approximately 8-12% over the course of 2017, which is a very respectable number. It is especially strong compared to the growth rate they predict … Read more
Several reports indicate that during the 2016 holiday season, there was an increase in conversions from paid search advertising. Compared to 2015, the 2016 holiday season provided an increase of conversions by 18.63%, impressions up by 35.7%, and the average cost per click for paid search advertising increased 1.56%, while at the same time the … Read more
A study conducted by Walker Sands Future of Retail conducted a survey that asked questions about what motivates people to make purchases online. While there were many options, 9 out of 10 respondents said that free shipping is the incentive that brings them to online stores most often. The survey was sent to 1400 US … Read more
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