With the roll out of Astoria Company’s Pay Per Call one stop shop, Advertisers and Publishers can stop looking for the right place to spend their advertising dollars because PayPerCallMarketing.com is a certified home run. Scott Thompson, CEO stated, “My decades of experience in online advertising has shown me that there is no one size … Read more
Heather Vale Goss of PACEDM (fka Performance Marketing Insider) interviews Mike Williams, Network Manager of RingPartner. In this exclusive interview, the first of two parts, find out what RingPartner is, how the pay-per-call affiliate network transitions web traffic to paid phone calls, and how that benefits both advertisers and their network of publishing distribution partners. Also … Read more
When you think about affiliate marketing you probably jump to digital tactics like PPC, display, or rewards websites, and lump phone calls in with offline strategies. The truth is, phone calls are quickly taking over the digital landscape due to their increasing volume and high quality nature. In the new Call Intelligence Index, Invoca reports that … Read more
As a pay per call marketer, the beginning stages can feel like a grind, but eventually you will reach an “Ah Ha” moment where you finally begin to really get it. A big weight of anxiety begins to lift as you see the profits start stacking up monthly as your campaigns become optimized. The truth is … Read more
Performance marketers are experts in the realm of online activity, lead forms, and clicks, clicks clicks. But while you’re testing, optimizing, and driving more online traffic than ever, consumer behavior has undergone a paramount shift with the mobile transformation. Performance marketers that continue to solely push and collect data from online-only interactions are swimming upstream. … Read more
RingPartner, the Canadian-based pay per call exchange, is happy to announce that Mike Williams has been appointed as the company’s new President. For the past three years, Mike has served in a variety of roles at RingPartner, most recently as the company’s VP of Marketing & Operations. Mike has a solid advertising technology background and has … Read more
A few years ago I started marketing pay per call offers. I thought the channel had the potential to solve lead quality issues so many of our advertisers were complaining about. A perfect fit for complex sale campaigns that require a human touch and customer service, I purchased a license to Invoca technology so I could … Read more
HasOffers, the affiliate tracking company out of Seattle, is already pretty well known for their ridiculous API. They always seem to be the guys that are harping on flexibility and scalability with all of there talk about cloud computing, data layers, etc. That’s why I was first surprised to stumble on their press release yesterday … Read more
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