IAB Proposing New Guidelines for App Advertising

2016-12-01

For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue given how much the in-app ad industry has changed over the past several years. The updated guidelines would cover things like viewability, location of the ads, measurement of the ads, and … Read more

Must Read: New Guidelines Published by ANA

2016-07-25

The Association of National Advertisers has just released a new set of guidelines for ad agencies and other marketers. The guidelines focus on transparency requirements, which is not surprising given that just about a month ago they published a report that looked at the many ways that ad agencies are not meeting their requirements in … Read more