Due to the rise of programmatic advertising, whereby marketers use automated tools to place ads on thousands of websites, companies aren’t always aware of the articles or videos their name and logo are appearing beside. According to a recent study from The CMO Council, however, this could be causing a lot of damage to many … Read more
The Interactive Advertising Bureau Ireland and PriceWaterHoueCoopers (PwC) has released new data that looks at digital ad spending trends in Ireland. The latest data shows that in 2016, Ireland set a new record with total spend, which hit $492.3 million. This is a surge of more than 31% from the previous year, and a higher … Read more
AdColony has conducted research into brand awareness, and published some interesting results. One specific area that they looked at is the user of subtitles in advertising. When looking at advertisements put out by Disney, Volvo, Bose, Sony, and other companies in both subtitled and non-subtitled formats, they found that the videos that included subtitles performed … Read more
© Your Copyright Message
