Digital ad fraud is a big problem, and there is really no type that is immune. According to a new report from DataVisor, app install ads are falling victim to fraud that is costing about $300 million per year. This is from their new report titled, “The Underworld of App Install Advertising” which can be … Read more
The Google Play store is filled with endless apps that people download to their devices every day. In order to get an app into the store, it has to go through an approval process that helps to ensure the app won’t cause any problems on the devices. Part of this process is a technology Google … Read more
A new prediction from App Annie looks at what the future may be for the mobile app market, and it is certainly looking bright. Their research says that by 2021, the global app market will be $139 billion per year. This is just the money that people spend buying apps and paying for in-app purchases, … Read more
A new survey commissioned by Tutela asked 600 users in the UK and US about their mobile app usage. In it, they found that 63% of adults avoid apps due to the ‘excessive’ amounts of advertisements. Ads include both third party ads and the apps asking users to upgrade, make a purchase, or otherwise spend … Read more
A new report from Flurry, a subsidiary of Yahoo, released a report that found that Canadians are rapidly increasing the amount of time they are spending on mobile apps. While the global growth of usage of apps is starting to slow down, Canada is still speeding up. The report looked at 14,500 apps across about … Read more
For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue given how much the in-app ad industry has changed over the past several years. The updated guidelines would cover things like viewability, location of the ads, measurement of the ads, and … Read more
A new Euclid survey aimed at identifying consumer wants when it comes to digital experiences while shopping. Traditionally, over 92 percent of all retail spending is done while physically in stores. However, Amazon and other online retailers are aiming at getting a piece of that pie. One option that traditional retailers have to fight back … Read more
App marketing is a fairly new option in the big scheme of things, but the fraudsters have been quick to get their fingers in this pie. According to a new study, app marketers are on track to lose as much as $100 million this year alone, and that number is likely only going to go … Read more
Tinder, the world’s largest dating app with more than 26 million daily users, launched Tinder Social on Thursday–a new feature that enables groups of friends to connect with other groups and make plans to meet for the night for a group activity. “Tinder Social is designed to make it as easy as possible to plan your … Read more