Black Friday 2017 Trends and Strategy

2017-08-14

Black Friday isn’t just a date on the calendar, but also a newsworthy event allowing retailers to increase sales with a well-prepared strategy. For publishers, it’s also a great way to increase income. On a side note, we leave out certain ethical issues with internet stores, which preliminarily overprice their products, and only then make a discount. … Read more

Pinterest Adds Search Advertising

2017-05-27

Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an advertising vendor in Pinterest’s marketing partner program. It’s sold for three KPIs: impressions clicks on promoted or buyable pins and engagement, which on Pinterest means someone saving a pin to their … Read more