IAB Publishes Influencer Marketing Guide

The Interactive Advertising Bureau has published a new influencer marketing program guide, “Inside Influence: Why Publishers are Increasingly Turning to Influencer Marketing—and What That Means for Marketers.” Influencer marketing is a tactic by which a brand/agency/publisher works with individuals, aka influencers, to drive brand messages to meet strategic goals. Influencers are those who are deemed … Read more