a/b testing Archives

How To Optimize Adsense for More Revenue

2016-10-04

You’ve signed up for AdSense, now you have no idea what to do. AdSense is the most popular ad network on the planet and for good reason: It’s technologically robust, has a great pool of advertisers, and is absolutely free. No wonder so many publisher sign up for it. Unfortunately, for most, it ends right there — … Read more

A/B Testing is NOT Enough!

2011-11-13

It’s amazing how many affiliates and advertisers don’t go further than A/B testing – there are literally millions of dollars lost every month because they don’t realize A/B testing is not enough. After you A/B test you MUST keep testing the winning page for its best variations using multivariate testing. As we all know, A/B … Read more