Murray Newlands interviews the newly minted CEO of MediaWhiz, Hakan Lindskog who is known mainly for his former role as the CEO of Neverblue – before they were acquired by GlobalWide Media. He talks about the future of MediaWhiz after the Matomy acquisition and where as a company they are focusing. With the acquisitions of some of … Read more
Josh Wexelbaum of Kingside talks with Murray Newlands about both his white labeled mobile products, but more importantly why Affiliate Marketing is harder and harder, and the “crunch is on.” According to him, affiliates need to think outside the box and look at selling their knowledge as a service. Through his white-labeled mobile products, there … Read more
Murray Newlands of PMI-TV interviews Brittany Gratton & Paul Mazzapica of Clickbooth CPC, one of the fastest growing CPC networks in the industry and a great source for advertisers and media buyers. Media buyers are finding that unlike some other 2nd tier networks, Clickbooth CPC are working with top sites – on a real time … Read more
RevMob has announced it is expanding its mobile advertising service and bringing it to the United States. With this move, companies interested in advertising will be able to leverage what the company claims is the “highest CPMs in the industry”, while developers can reap the rewards by monetizing their apps through the use of its SDK. … Read more
Performance Marketing Insider with Murray Newlands hosted our first Media Buying Seminar on Thursday with over 300 people in attendance online. Murray Newlands spoke with Ilya Lichtenstein, the CEO of MixRank and a former super affiliate media buyer about techniques and methods. Ilya then went in-depth with a presentation on how to buy media in … Read more
PMI-TV has almost 1M views now on Youtube with hours and hours of information about performance and affiliate marketing. We’ve picked a few of the more recent videos that we think are worth watching, all on different subjects — but all interesting and will teach you a little bit more about the industry than perhaps you … Read more
Murray Newlands speaks with famous blogger John Chow about his predictions for 2013. He has a lot of interesting things to say about the industry, what will be hot, what will die and where you need to focus. Among other things, he thinks that it will be a very hot year for Ian Fernando and … Read more
Sean McCormick of ifficient gives his predictions for 2013, and has a lot of interesting things to say. He talks about where people are making money in Daily Deals and what changes have made the marketplace completely different. The economics are changing with daily deals – and people are still making tons of money on … Read more
Seriously, there is a company now out there that’s sole purpose is to work with, among other things, affiliates in order to help them buy more and more media. Murray Newlands stopped by their booth and spoke to Matt Glick from MediaFunding.com. They are working with a lot of people, including those pushing diet and … Read more
Media Rockstar Ted Dhanik, CEO of Engage:BDR talks about what is hot in lead generation: click-to-call. Media buyer affiliates are having a lot of success on click-to-call using with their partnership of HitPath. He also talks about the problem with “fat fingers” and how its not really affecting performance. Sponsored by Engage:BDR
If you are curious what happened to Clash Media, the company that went belly up in the US a little under a year ago, here’s some new information. No one was sure what happened to the company, and more than a few people were left with bill unpaid. Now the original CEO and owner Simon … Read more
If you are a marketer that hasn’t tried re-targeting, you are missing out on a proven traffic source. In this interview with Adam Berke, the President of AdRoll talks about how re-targeting works – and how anyone can use it with no minimum budget. This allows marketers to re-target customers to get them to convert … Read more
I met Mary Dinh during the ASE party sponsored by EngageBDR/A4D and as luck/fate would have it – she lives not more than 15 minutes from me in Northern Va. She is one of the most cerebral women I have met and totally driven by success and relationships. I wanted to dig a little deeper and … Read more
According to Greg Shepard of AffiliateTraction, “Clickless” tracking is must technology that will allow affiliate marketing to grow into social media in new ways. He sits down with Murray Newlands and talks about how this allows more affiliates to be involved in viral based social media where word of mouth may benefit a merchant, but … Read more
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