The Federal Bureau of Investigation is probing to see if Uber had used software to illegally interfere with its competitors, the Wall Street Journal reported on Friday. The investigation is focusing on Uber’s program that could track drivers working for rival service Lyft Inc, the WSJ said, citing people familiar with the investigation. The investigation … Read more
BlueFocus International, the international subsidiary of Chinese powerhouse BlueFocus Communications Group, is merging with the performance-marketing business of advertising technology and analytics company Cogint. The deal includes a number of public relations and digital marketing firms acquired by BlueFocus in recent years, including Canadian-based marketing communications company Vision7 International and its Citizen Relations public relations … Read more
When buying ads, all brands and marketers know that at least some of the views on their advertisement are going to be by bots rather than people. While it is known, it is certainly not something that should be accepted. Unfortunately, it is not always easy to tell which views come from real people and … Read more
Industry veteran, Clickbooth, a Sarasota, FL based performance marketing company, announced today that it has partnered with the four largest Mobile Measurement Partners (MMP) – TUNE, AppsFlyer, Adjust and Kochava to integrate their Clickbooth Affiliate Technology within each of these MMPs. “We are excited to welcome Clickbooth as an integrated advertising partner of TUNE” Tweet … Read more
The deceptive practice that some marketers are using where they post a static linked image that appears to be a video is finally getting the punishment it deserves. The latest Facebook News Feed algorithm update specifically penalizes these types of images because of the fact that they are deceptive, and that they often take (or … Read more
Today’s world of constantly evolving technology paired with the popularity of social networking sites allows us instant access to breaking news, trending activities and information at our fingertips. We are consistently bombarded with news every time we open our smart phones. In addition to having information available to us 24/7, we also have the ability to share … Read more
The Trustworthy Accountability Group (TAG) has released inofmraiton about the number of applications for registration over the past few months, and things are looking good. Brands that are accepted into TAG are recognized for their efforts to stop ad fraud as well as fighting digital crime. The report found that there was an increase of … Read more
Revcontent was ranked #215 on the Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. With the 2017 Inc. 5000 being the most competitive crop in the list’s history, with the average company on the list with a mind-boggling three-year average growth of 481%, Revcontent comes in at the top of the … Read more
A new report from Strike Social looked at YouTube campaigns across 25 different industries for the last year, and found some interesting things. First, and least surprising, is that marketers are using YouTube to heavily target the millennial and generation X demographic. Given the amount of time these people spend online, this seems to make … Read more
Digital ad fraud is a big problem, and there is really no type that is immune. According to a new report from DataVisor, app install ads are falling victim to fraud that is costing about $300 million per year. This is from their new report titled, “The Underworld of App Install Advertising” which can be … Read more
Trying to get people from Facebook to visit a brick-and-mortar store is one of the main reasons businesses use their ads. While quite effective, Facebook is looking to further improve their ad options by taking the opposite approach. A new ad option they are testing will trigger ads to be displayed specifically to people who … Read more
Verizon stopped purchasing YouTube ads about five months ago because of some very serious concerns regarding what type of content their ads were being paired up with. YouTube has no simple way to ensure only desirable content is surrounding the ads. To fix that issue, Verizon has hired Integral Ad Science to analyze the ads … Read more
After dominating the market for several years, Accelerize Inc, mainly doing business as Cake (FKA Cake Marketing) has lost significant market share to competitors. As a result of this, their stock is at an all-time low and the company has been cutting staff left and right. Worse, Zacks Investment Research lowered shares of Accelerize Inc … Read more
We’ve all known that ad fraud is a major concern in this industry, but according to a new report from independent ad fraud researcher, Augustine Fou. The report, which is normally published quarterly, showed such serious problems with ad fraud that Fou decided to release it early to get the data out there as quickly … Read more