The affiliate marketing industry has a number of parent/child teams working together, such as Greg Rice and Greg Rice Jr.; Andy Rodriguez and Andy Rodriguez Jr.; and Deborah Carney and Liz Fogg-Ababon. In recent years I have become more involved in working with my father, Bill Swartwout, in what is now our company. Bill started … Read more
If you weren’t really paying attention the last 18 months, you probably didn’t hear about all the drama surrounding Hydra Media. If you did follow the soap opera drama, the company basically went belly-up after two of the founders left, founded another company and a war between all parties involved started. Hydra, despite being one … Read more
David Sendroff knows fraud. In his role as the Chief Information Officer of Spire Vision, a major education lead generation agency, he sees tons of networks and affiliates try to defraud his clients. As he himself points out, networks seemed to be ignoring the issues and just “collecting checks.” So he decided to make a … Read more
Despite being one of the top men’s brands in the world, Playboy is suddenly more irrelevant than ever. While commentators have been correct in the last ten years that it was a diminishing brand, 2010 was the year that started to put a nail in the coffin of the once mighty empire of Hugh Heffner. Men in all 50 States used to know the Playmates by name, now most of them aren’t even aware there are still pets. The reasons are simple: Playboy has failed to change its image in the last 10 years and most likely doesn’t have anywhere enough time to fix it.
Rumors are everywhere about the possible purchase of Groupon, the well known group coupon and discount site that was founded less than two years ago. Despite this, some people are saying that If you are to believe the rumors, Google is going to buy Groupon for upwards of 5 Billion, making it one of the … Read more
Affiliate Marketers who are members of Offervault can now view landing page previews for offers that show in the US, CA, UK, AU, regardless of where they reside in the world. Offervault, the leading aggregator of online affiliate programs and cost per action networks (CPA networks), has added a new “Set Country” feature to the … Read more
As of November 1st, all CPA offers listed in Offers202 are supplied exclusively by Offervault. In addition to supplying offer data for searches directly on the Offers202 site, Offervault now feeds all sites dependant on the Offers202 feed including Affbuzz and Affilatepaying. New York, NY (PRWEB) November 16, 2010 Offervault, the original and premier aggregator … Read more
ADOTAS – For companies that are accelerating marketing efforts to make the most of the upcoming holiday season, it’s still not too late to initiate a performance marketing strategy. With the ability to literally add thousands of additional marketing staff to support your online presence practically overnight, affiliate programs can prove to be cost effective … Read more
I have been asked over and over again by those in the industry for almost a decade what the best email & newsletter programs are. I have used a few since 2000, but since 2005, I have been exclusively with iContact. Originally this was because for quite a while they provided the service for free … Read more
If you’ve never heard of Missy Ward, then join the club. Most people in agencies have never heard of her, despite her being one of the most influential people in the world in one of the fastest growing segments of interactive advertising: Affiliate Marketing. She’s also the owner of Affiliate Summit, which has become the … Read more
If you are like me, and been around the block a few times and beat up by at least a dozen affiliates in the industry, you know the name COPEAC and Intermark Media. Today, Intermark Media announced that they were going to change their name to IMM Interactive after 11 years of being Intermark Media. … Read more
The News Corp owned Myspace social networking website could soon lay off as many as half of their employees, the Wall Street Journal (WSJ) reported on Monday. WSJ reporters Jessica E. Vascellaro and Russell Adams, citing sources familiar with the matter, say that the California-based website could be cutting between one-third and one-half of their … Read more
Regardless of what you personally think of all the guys who are trying to sell their newest program about how to make money on the internet, there is something to be said for those people who believe that it has nothing to do with affiliate marketing. Yes, some of their blogs are extremely popular, but … Read more
George Avery used to be the right-hand man at Affiliate.com (the network formerly known as CPAEMPIRE) until a few years ago. Not soon after Affiliate’s parent company MediaBreakaway was hit, and then subsequently lost a multi-million dollar lawsuit from Myspace, he left the company along with half-a-dozen other employees to start GetAds, a direct competitor. … Read more
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