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Ricky Chapin

Marketing Madness

Mary Dinh: Scammer or Not?

I met Mary Dinh during the ASE party sponsored by EngageBDR/A4D and as luck/fate would have it – she lives not more than...

Ricky Chapin - 2020-12-01 0

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Marketing MadnessPesach Lattin - 2023-06-010

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing,...

CTV/OTT StreamingPesach Lattin - 2023-06-010

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a...

Artificial IntelligencePesach Lattin - 2023-05-220

Advertising on Aisle 5: Walmart’s Secret Weapon

In the fiercely competitive retail landscape, the...

CTV/OTT StreamingAdotat Staff - 2023-05-220

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

In an era of fragmented media landscapes...

Hiring & ManagementAdotat Staff - 2023-05-220

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Stila Cosmetics, a prominent artistry beauty brand,...

LeadersPesach Lattin - 2023-05-190

CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV

In the dynamic world of digital advertising,...

Hiring & ManagementPesach Lattin - 2023-05-190

Mercedes-Benz USA Names Melody Lee as Chief Marketing Officer, Accelerating the Path to Electric Luxury

Mercedes-Benz USA, the renowned luxury automaker, has...

Hiring & ManagementPesach Lattin - 2023-05-180

Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer

In an exciting move for Gibson Brands,...

Hiring & ManagementPesach Lattin - 2023-05-180

Treasure Data’s New CMO: Mark Tack

In the ever-evolving world of customer data...

Marketing MadnessPesach Lattin - 2023-05-170

The Metaverse: Death, Rebirth, and Zuckerberg’s Bland Legacy

In a world where the term...

Is there a Future for Pay Per Click Advertising?

Marketing Madness Pesach Lattin - 2023-05-10 0

Step right up, ladies and gentlemen, and prepare yourselves for the thrilling...

In Memoriam: Sebastian Quezada

Marketing Madness Pesach Lattin - 2011-12-16 14

Yesterday I learned that my old friend Sebastian died. It wasn’t really a surprise,...

Who is Jeremi Gorman?

Leaders Pesach Lattin - 2023-01-30 0

Jeremi Gorman is the President of Worldwide Advertising at Netflix. She joined...

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

Marketing Madness Pesach Lattin - 2023-06-01 0

In the fast-paced world of digital marketing, the winds of change are...

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

CTV/OTT Streaming Pesach Lattin - 2023-06-01 0

Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Ricky Chapin

Must read

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Advertising on Aisle 5: Walmart’s Secret Weapon

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV

Mercedes-Benz USA Names Melody Lee as Chief Marketing Officer, Accelerating the Path to Electric Luxury

Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer

Treasure Data’s New CMO: Mark Tack

The Metaverse: Death, Rebirth, and Zuckerberg’s Bland Legacy

ARCHIVE

Is there a Future for Pay Per Click Advertising?

In Memoriam: Sebastian Quezada

Who is Jeremi Gorman?

Must Read

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

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