Can Affiliate Marketing Hurt Brand’s Reputation?

2012-02-15

ADOTAS – Brands are often concerned that working with affiliates comes at the price of relinquishing control over how they are represented within the industry. This doesn’t have to be the case, and this article introduces practical ways that advertisers can maintain control over their brand while maximizing the benefits and opportunities available from the … Read more

CPA Networks Must Change or Die

2012-01-23

ADOTAS – Many individuals, both from within the affiliate industry and outside it, have previously written about the future of the performance marketing channel. Some have even forecasted that there isn’t a future for it. We now have some hindsight with which to judge these speculations. This article outlines five predictions for the trends, if … Read more