Bad Ass Coffee of Hawaii, a leading coffee franchise known for its premium sourcing of Hawaiian coffees and memorable cafes, has announced the appointment of Chris Ruszkowski as its Chief Marketing Officer (CMO). With proven success and more than 25 years of industry experience, Ruszkowski is a storyteller at heart and takes a customer-first approach to every project. Previously, he has held various marketing roles with Quiznos, as well as at advertising agencies working on clients such as McDonalds, Einstein Bros, and Frito Lay, to name a few. This appointment comes at a crucial time as Bad Ass Coffee of Hawaii is teed up for aggressive franchise development, product innovation, and unit-level sales growth.

As CMO, Ruszkowski will oversee marketing communications, brand vision, advertising planning – which includes social media and local store marketing – and more. In this role, he plans to continue to evolve the Bad Ass Coffee of Hawaii brand voice and provide increased support to franchisees on a variety of levels, from grand openings to product promotion. “In my opinion, this position is a marketer’s dream – I get to grow awareness of a premium coffee product that is backed by a brand with a disruptive name, nostalgic brand heritage, and very loyal customer following,” said Ruszkowski.

Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 with the dream of sharing American-grown, premium Hawaiian coffee with customers everywhere. In addition to premium coffee from the famous Kona region of the Big Island, Bad Ass Coffee also sources from Kauai and Maui. Beyond premium Hawaiian coffees, Bad Ass Coffee of Hawaii serves up a full menu of popular blended drinks, signature lattes, cold brews, teas, innovative foods with a Hawaiian twist, and branded merchandise.

Bad Ass Coffee of Hawaii is looking to partner with qualified and engaged individuals seeking single and multi-unit opportunities. The brand offers an affordable, highly scalable opportunity with strong profit-potential. Franchisees can expect a total investment range between $385,500-$778,000*. As International Franchise Association VetFran members, veteran franchisees who join will receive a $10,000 discount* off the initial franchise fee.

“We’re excited about the growth opportunities ahead for Bad Ass Coffee of Hawaii and thrilled to have Chris as our CMO leading the way,” said Scott Snyder, CEO of Bad Ass Coffee of Hawaii. “With his extensive marketing experience and proven success, we believe he is the right person to help us continue to evolve our brand and accelerate our growth. We look forward to working together to bring Bad Ass Coffee of Hawaii to even more customers across the country.”

The company is coming off a milestone year, with a 76% average unit volume increase and a steady rise in retail merchandise sales, Bad Ass Coffee of Hawaii proves to be an attractive franchise investment. With plans to open 150 new locations over the next five years, the brand has identified prime growth territories available nationwide.

According to QSR Magazine, Bad Ass Coffee of Hawaii has recently implemented a number of new initiatives to help franchisees succeed, including a revised menu and store design, online ordering, a loyalty program, and a mobile app. The brand has also implemented new systems and processes to help franchisees streamline their operations and improve profitability.

The Bad Ass Coffee of Hawaii brand is known for its bold, flavorful coffee, with a range of unique blends that are sure to please even the most discerning coffee drinkers. In addition to its premium coffee offerings, the brand is also known for its friendly, welcoming cafes, which offer a comfortable place to relax and enjoy a delicious cup of coffee.

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