Works for: Aliantha Lim Communications
Title: Strategic Planning Specialist
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Biden Wages War Against Big Tech’s Data Collection Practices in SOTU
President Biden is taking a strong stance against targeted advertising in his upcoming State of the Union address. He plans to call for strict curbs on the collection of personal data, especially sensitive information such as health and geolocation, and place the burden on companies to minimize the amount of information they collect. In his speech, Biden will urge lawmakers to ban targeted advertising to children and young people and to enact...
In-Game Advertising: The Future of Marketing or a Bust?
The world of video games and advertising has changed dramatically in recent years, with big brands and marketers taking note of the massive success of popular games like Fortnite and using them to target specific audiences with their advertising. This is a big shift from the past, where video games were seen as just a form of entertainment for children and teenagers, and marketers were hesitant to invest in this type of...
Google Launches Bard, Its AI Chatbot Challenger to ChatGPT
Alphabet CEO Sundar Pichai announced the launch of Bard, Google's new conversational artificial intelligence (AI) service, in a blog post on Monday. The test version of the AI, which is powered by LaMDA, will be available to trusted testers before its public release in the coming weeks.
Bard aims to combine the world's knowledge with the intelligence and creativity of Google's large language models. It will draw information from...
Making TV Measurable with Jason Fairchild’s tvScientific
Imagine a world where TV advertising was as accessible and measurable as paid search – that's the world that Jason Fairchild, co-founder and CEO of tvScientific, is helping to create. This former early executive of GoTo.com/Overture (which was later acquired by Yahoo) is a recognized leader in the ad tech industry, with a track record of innovation and growth at the intersection of media and technology.
tvScientific is a...
The Farris Factor: Revolutionizing Marketing
Amanda Farris, CEO and Founder of LinkUnite, is a rising star in the performance marketing industry who is leaving her mark on the business world. Her stunning presence and engaging personality make people take notice when she speaks, and her passion for her work shines through in everything she does.
"LinkUnite is a movement, born out of necessity and driven by myself and Sara Malo," Amanda reflects on the...