Inuvo Inc. is a ad tech and publishing firm that serves ads to millions of users each month across desktop and mobile devices. They have just released information about a new option they will be providing, which is performance marketing services. They will be launching ‘MYAP10’ to make it possible for eCommerce retailers to work with publishers to drive sales, for which they will be compensated in the traditional performance marketing fashion.
Todd Farmer, Inuvo’s Vice President of Affiliate Marketing Solutions, said, “Technology and markets change quickly. Inuvo’s experience working with publishers exposed a need in the marketplace on behalf of a growing cadre of sophisticated merchants looking for a technology solution that would provide direct management of the digital publishers with whom they do business. MYAP10 addresses those needs as evidenced by our recent signing of the Stratosphere Casino, hotel and Tower in Las Vegas.”
Inuvo already has clients including Treasure Island, MGM, BH Photo and other big names. Bringing this performance marketing option to the table will undoubtedly expend their client base, and allow them to provide existing clients with great ways to bring in new customers and drive sales.