Digital ad revenue continues to climb rapidly, and according to a recent report from the Interactive Advertising Bureau, it is currently growing at a record pace. The first quarter of 2016 generated $15.9 billion in total digital ad revenue, which is a 21% increase year over year from Q1 2015, which generated $13.2 Billion.
The IAB’s executive vice president and CMO of IAB, David Doty, said, “Last year the industry reached its highest level of investment at over $50 billion, and this first quarter lays the foundation for what could very well be the biggest year yet for digital ad spending.”
This rapid growth is spread out over a wide range of verticals, with the majority coming from mobile. Virtually all industries are expanding their digital ad spend, and it seems that this trend will continue for quite some time into the future.
The report does not cover whether this move toward digital ad spend is coming at the expense of other advertising investments or if companies are just putting new money into digital ads. For marketers, this is largely good news since it is bringing new money into the digital ad industry. It could also, however, drive up prices for online advertisements, which could create problems for some marketers and existing digital advertising brands.
You can see the full report from the IAB HERE.