Did you know that you are probably losing 98% of the people who click on your ads? Why? Because a lot of shoppers don’t always buy the product the first time. Even worse, they don’t always remember where they saw the product.
Retargeting ensures that those customers that clicks on the ads, but didn’t buy a product are shown more ads for your product. This generates a lot more sales using a very cost effective of advertising with amazing ROI. These are people who have already shown that they are interested in your product, so all you are doing is reminding them again to return to your site.
This is the best way to make sure your spend hits positive ROI and can make almost any campaign additionally effective. Its completely concentrated on pre-qualified intenders: those who are interested in your product, and most likely to buy.