Thursday, March 28, 2024

Other Stories

Related Posts

Major new Study into Advertising Bot Fraud Launched

According to a recent press release, the Association of National Advertisers (ANA) and White Ops are joining forces to conduct a joint research study into the topic of bot fraud.  As you have likely noticed, the estimates on how much fraud exists in the digital advertising industry vary greatly from one announcement to the next.

While everyone knows this is a major problem, it is very difficult to pinpoint exactly how much fraud is costing advertisers, and how it is being done.  This study is hoping to shine a light into this issue, so direction action can take place to stop it.

The ANA has been around since 1910, helping advertisers improve the way they do business.  With over 600 major brand names, which spend over $250 billion in annual marketing, this is likely to become the definitive study on this subject to date.

According to Bill Duggan, the ANA EVP, “Bot fraud costs marketers billions of dollars annually.  Marketers must be proactive to fully understand the issue and identify solutions.”  He went on to say, “These results will create urgency for all legitimate players in the ecosystem to work together to eliminate bots and botnets that target unsuspecting advertisers.”

The office press release states, “The study results will be aggregated and made available to all participants and the wider industry.  This will allow individual participants to benchmark their specific findings against the industry, leading to specific knowledge on ad budget waste and intelligence that allows for stronger negotiations and media mix optimization.

There is not yet an estimated time when this study will be completed and released to the public, but it seems that it is starting right away.  This is one piece of research that all marketers should be keeping a close eye on going forward.

You can see the full press release HERE.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

What's your opinion?

Popular Articles

Don't Miss