Datran Announces Email +1 Program


From Press Release: Today, Datran Media announced the expansion of its social media capabilities for its digital marketing platform, StormPost. In addition to the platform’s ShareThis and Facebook sharing toolsets, StormPost now makes it easy for marketers to share their email content across Google+. With StormPost’s Google +1 button, recipients can share the full email or article-level content to the appropriate Circle, ensuring higher engagement and relevance. StormPost users can accurately optimize, track and measure engagement and performance across the largest social media networks, including Facebook, Twitter and now Google+.

With over 25 million users and noted as one of the fastest-growing social networks, Google+ simplifies the way people share content. The new Google +1 feature complements and rounds out a robust suite of social sharing capabilities StormPost provides to its users, which includes:

        --  Sharing email content across the major social networks, including
            Google+, Facebook and Twitter
        --  Facebook "Like" and "Send"
        --  Social sharing reporting and analytics tools
        --  Re-targeting capabilities specifically designed to target social
        --  A/B split auto-optimization of content, from and subject line
            combinations using social sharing data
        --  Facebook email registration forms
        --  Social buzz: social listening and sentiment tracking

“The share-to-social feature has been a great way to integrate social media into our emails,” said Steve Werkmeister, director of email and social media marketing for Salem Web Network, a StormPost customer. “The addition of a Google +1 button will enable us to ensure we are part of the conversation on the rapidly growing Google+ social network, and it will provide yet another way for our customers to engage and share our content with their social circles.”

“Email and social media are complementary channels, and as consumer content sharing across digital media continues to explode, we expect tools like the Google +1 button to be among the most heavily adopted by marketers,” said Tony D’Anna, executive vice president and GM of Datran Media’s StormPost. “Features like the Google +1 tool help brands make it as easy as possible for subscribers to share email content, allowing marketers to reach new prospects by tapping into the massive reach of users’ personal networks. Access to StormPost reports further benefit marketers by providing them with immediately actionable insights into how consumer campaign engagement is impacting marketing results.”

About StormPost StormPost is a digital marketing platform that helps companies manage the customer lifecycle through the delivery of highly relevant messaging across multi-channel touch points, including email, social and mobile. With a full suite of features, including revolutionary audience reporting, StormPost offers brand marketers, retailers and media companies highly specialized capabilities for defining and engaging with their ideal customers. StormPost has been cited by customers and analysts for its flexible architecture and scalability and was named the 2009 Best Email Marketing Platform by the members of the Digital Publishing and Advertising Conference (DPAC).

About Datran Media Datran Media is an award-winning technology and marketing company that leading brands, agencies and publishers depend on to discover, reach and retain their ideal audiences across all digital media channels. Datran Media’s top-ranked solutions for digital audience measurement, advertising, CRM, commerce and monetization have allowed thousands of companies to execute unparalleled advertising and communications campaigns across social, mobile, the Web and email.

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