Conversion Testing: Free Trial Accounts From Conversion202

Tracking202, Inc., a PPC solutions provider, has launched Conversion202 (

Conversion202 is a Web-based software that allows online marketers to test and optimize their websites faster than ever before.

Using Conversion202, Web marketers can run advanced A/B and multivariate tests to learn which site variations are most effective at converting visitors to customers.

Easy to use and deploy, Conversion202 enables online marketers to create variations of their site content and then immediately begin validating their performance compared to the original content. Utilizing Conversion202’s approach, marketers can launch tests in a matter of minutes without the involvement of the IT department. As a result, marketers save time while gaining key performance data.

“Conversion202 lets online marketers run A/B and multivariate tests without knowing HTML,” said Nana Gilbert-Baffoe, CEO of Tracking202.

“Everybody knows increased conversion rates mean increased revenue, and with Conversion202 anybody, even the marketing department, can set up a test in minutes”.

Conversion202 enables marketers to:

– Setup and run multiple A/B, split and multivariate tests.
– Implement tests in minutes without IT or technical expertise.
– Analyze results and make decisions quickly.
– Maximize revenue.

Online marketers have avoided multivariate testing for years because it’s always been very labor intensive.  Using Conversion202, marketers now have a choice, and can use a point-and-click interface to quickly build advanced online tests.  Designed with marketers in mind, Conversion202 reports include easy-to-read statistical information that lets marketers quickly increase site profitability.

Conversion202 is available immediately. For a free account visit

About Conversion202
Conversion202 is a technology partnership between Tracking202, Inc. and Converseo, LLC. Tracking202 is a leader in PPC and affiliate software technology.  Converseo is a leader in website optimization technology. Conversion202 is a conversion optimization and split-testing platform from the makers of Tracking202 and Prosper202.  Tracking202, Inc. is based in San Francisco, California and focuses on developing Affiliate Marketing Software solutions and tools.


Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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